Screenvision Media and Velocity are partnering to deploy an in-lobby digital media network. The partnership enhances Velocity's position in the digital out of home media network by adding additional advertising touchpoints throughout the moviegoing experience.
Distribution & Exhibition
ShowEast 2021 is moving to November 8-11, its organizers announced today. The trade show will once again be held at the Loews Miami Beach Hotel in Miami, Florida.
Karo, one of Russia’s largest cinema chains, has a selected Barco Flagship Laser Projector from Cinionic, the Barco, CGS, and ALPD cinema joint venture, for its premiere hall at Moscow’s historic Karo 11 October cinema. Home to the Moscow International Film Festival and the preferred location for major movie premieres in Russia, the distinguished 1,500 seat hall is widely regarded as Russia’s leading movie premiere and festival site.
In response to the announcement that movie theatres can reopen in New York City, Adam Aron, CEO and president of AMC Entertainment issued the following statement: "Governor Cuomo's announcement that movie theatres can reopen in New York City in the first week of March is another important step towards restoring the health of the movie theatre industry and of our Company. We are excited to announce that AMC, the largest movie theatre exhibitor in New York City, will reopen all 13 of our theatres in New York City beginning March 5.
The Arc Cinema has signed a long-term lease with developer and investor Squarestone Asset Management to become the leisure anchor at Ayr’s Kyle Centre. Coupled with South Ayrshire Council’s planned Leisure Centre on the Arran Mall site, which is also controlled by Squarestone Asset Management. This will see a key area in the heart of the town center repurposed into a vibrant cultural and leisure destination.
The Hollywood Professional Association has announced details for its Tech Retreat Supersession, a two-day interactive exploration of the workflows and technology of multiple productions taking place around the globe. The Supersession is set for March 23-24 and follows on the success of last year’s Supersession which focused on the live production and post-production of the short film, The Lost Lederhosen.
A new report details the median budget of a European theatrical fiction film released in 2018 and those films most important financing sources. The report is based on the actual budget analysis of 568 European live-action fiction films released in 2018. Researchers say this is probably the largest ongoing pan-European data sample available to date on the financing of European fiction films.
Severtson Screens has been named a strategic partner for 2021 Cinema Build KSA, a virtual trade show and conference, which is being held Riyadh, Saudi Arabia on February 24. “We are excited to be a strategic partner for this year’s event,” said Toby Severtson, president and CEO of Severtson Corp. “In these unusual times, being a part of a virtual event is a great way to include as many international industry members as possible.”
National CineMedia and Unique X are launching Advertising Accord, an upgraded version of the cinema advertising management software system. The companies have worked together over the past two years to jointly develop and tailor Advertising Accord for the specific needs of the U.S. market. The new version will now manage all inventory for NCM’s Noovie pre-show and movie theatre lobby products across NCM’s network of 57 leading national and regional theater circuits including AMC, Cinemark, and Regal Entertainment Group.
In a clear sign that audiences will return to theatres once they’re open and have a good movie to present, the Global Cinema Federation today celebrated the record opening weekend in China of Detective Chinatown 3. The title set a single market record for opening day of $163 million and opening weekend $397 million. This comes one year after China’s 70,000 screens were completely shuttered for 2020’s Lunar New Year celebrations.