Sockeye Creates First YouTube Cannabis Spot
Oregon-based creative studio Sockeye has launched what it says is the first-ever cannabis YouTube commercial for a legal edible, said Sockeye’s president Andy Fraser. The centerpiece of the campaign for Legal, the flagship product of leading edibles purveyor Mirth Provisions, is a 90-second music video, created with long-time collaborator and friend of the agency, indie film director James Westby. (The Auteur, Film Geek.)
