Replacing the world’s 35mm projectors with digital ones was the beginning of the digital cinema era, not the end. Now, with the end of the virtual print fee deals in sight, exhibitors are exploring what new technologies they can use to manage theatres, excite moviegoers and grow revenue. As was the case last year, the major technology topics of CinemaCon 2016 were laser projection, theatre sound, and immersive cinema. Leading exhibitors understand that their future success demands that they rethink virtually every aspect of their businesses, and that they must transform their movie theatres into entertainment centers designed to serve their specific communities. The best of them are making great strides to that end and CinemaCon 2016 brimmed with their energy.