Virtual production is gaining more traction in the motion picture business. One example? The recent collaboration of several companies came together for both practical and creative reasons to bring the Disney+ feature the Muppets Haunted Mansion to life. “The Muppets and ARwall are a perfect fit,” says Rene Amador, co-founder and CEO of ARwall. His company creates virtual production technology for its own use and in turn markets it to other filmmakers. Its first product is ARFX, a suite of real-time tools developed natively for using real-time in-camera LED effects in scripted filmmaking.