WTW Cinemas has embraced Unique X’s Book the Cinema private screening system across the United Kingdom. Book the Cinema is a new online platform that gives consumers the opportunity to book private cinema screenings with a film of their choice and the ability to pre-order concessions for their private event.
Unique X says Book the Cinema is perfect for birthdays, anniversaries, and corporate events. The platform also allows consumers to create a personalized message that is shown on the big screen before their chosen movie starts. This message can include a range of images and videos as well as a written message created by the consumer.
Book the Cinema is a fully managed service and gives cinemas the opportunity to attract a range of audiences, leading to an increase in revenues for exhibitors. Book the Cinema is now available for all exhibitors in Ireland and the UK.
Unique X’s CCO Phil Morris said, “Unique X is very happy to have WTW Cinemas join the Book the Cinema family. We will help them create additional private hire bookings that will see an increase in revenue, both through bookings and via the sale of concessions on the platform. We are excited to see the development of our relationship with WTW across this exciting new venture.”
Mark Williams, director of WTW Cinemas added, "We are seeing a significant rise in requests for private hires at our cinemas, whether that be as a treat, to commemorate a special occasion or as part of an educational visit and are pleased to partner with Book the Cinema to help expand the options available and make the offer more well known."