WCPMedia Services has joined the Digital Production Partnership. In joining the media industry’s business change network, WCPMedia is lending its support to the DPP’s mission to encourage the development of a fully digital, global and internet-enabled supply chain for broadcast media.
“Through the efforts of the DPP, the United Kingdom became the first country in the world to adopt nationwide specifications and common practices for digital delivery to broadcasters,” said WCPMedia Services vice president of operations Giovanni Contri. “Common standards and specifications are essential to maximizing the efficiency of broadcaster internal workflows and the productivity of each player along the distribution supply chain. The level of global media content production and exchange is increasing every day and standardization is the only way to increase efficiency while preserving high quality. The DPP’s approach is fully in line with the WCPMedia founding vision of offering a common approach to managing and exchanging media content.”
“We’re delighted to welcome WCPMedia Services into the Digital Production Partnership,” said Mark Harrison, DPP managing director. “Their valuable experience in cloud production and delivery will add huge value to our work delivering the new IMF for broadcast and online specification. We look forward to working with the team over the coming months.”
WCPMedia provides a platform-as-a-service media management solution that covers the entire supply chain, from production through delivery. It seamlessly integrates the best market tools for asset management, transcoding, QC, file sharing, screening and delivery. The WCPMedia PaaS is currently under review for AS-11 UK DPP certification through the Advanced Media Workflow Association.
“The trend toward standardization is becoming global,” noted Kenneth Yas, WCPMedia Services, managing director-Americas. “The DPP and SMPTE recently announced a joint pilot specification project to create an Interoperable Master Format specification for broadcast and online, in collaboration with NABA and EBU. It is our hope that the DPP’s work will lead to globally-adopted specifications and a streamlined workflow that will benefit all participants in the supply chain.”
The Digital Production Partnership http://www.digitalproductionpartnership.co.uk
WCPMedia Services http://www.wcpmediaservices.com