The Topgolf Entertainment Group has joined Screenvision Media’s out of home network of more than 200,000 screens that feature its Front + Center Everywhere content.
"Cinema is and will always serve as the cornerstone of our business, but we are increasingly focused on the very clear and strategic growth opportunities in expanding our Front + Center preshow beyond the theatre," said Gerald Griffin, executive vice president regional and local sales, Screenvision Media. "Topgolf continues to revolutionize the sports and entertainment experience with cutting edge technology and powerful digital assets that create meaningful experiences for over 23 million guests each year. We look forward to providing our brands with access to this immersive and entertaining environment."
Screenvision's sales team will target advertisers that align with Topgolf's growing footprint. High definition screens throughout Topgolf venues will feature content and advertising from Front + Center Everywhere that is integrated into the existing programming that Topgolf patrons are accustomed to seeing.
"Our partnership with Screenvision deepens our media partnerships and will broaden our pool of advertisers," said Erin Huard, director, partnership product and operations, Topgolf. "Screenvision targets an audience that is similar to the Topgolf guest – we expect Front + Center Everywhere to seamlessly integrate with our existing programming."
Consumers will recognize the Front + Center Everywhere preshow as it travels from cinema to Screenvision's OOH network. The contextually relevant content includes entertaining, movie-related programming, such as trivia, games and behind-the-scenes footage. Screenvision's in-house creative studio will also develop a variety of original campaign executions, including traditional spots and custom creative
This year alone, Front + Center Everywhere has added the ReachTV airport network, healthcare innovation company Outcome Health along with Atmosphere, the streaming television service for bars and restaurants, and Volta electric vehicle charging stations.
Screenvision Media https://screenvisionmedia.com/
Topgolf Entertainment Group www.topgolfentertainmentgroup.com