Arts Alliance Media and Microcine, an Italian cinema technology integrator, have announced the first deployment of AAM’s Screenlighter theatre management system in Europe at Tivoli Cinema in Bologna, Italy.
Following the news of multiple installations across the United States, Screenlighter, a TMS designed solely to meet the operational requirements of independent and one-four screen cinemas, will help Tivoli Cinema manage content and devices more effectively at their two-screen location, a site that boasts one indoor studio and one summer arena.
“Thanks to the NextGeneration EU recovery fund contribution for energy efficiency, we had the opportunity to invest in a practical TMS that could help us better manage our content and summer exhibitions in our outdoor arena,” explained Davide Sotiropulos, manager at Tivoli Cinema. “Screenlighter’s single interface has proved to be immediately intuitive for our group of volunteers which has reduced the difficulty of learning new systems.”
Facilitating playlist creation, on-screen content control, reporting, and real-time site monitoring, Screenlighter enables cinemas to evolve from manual operations to centralized screen, content and key delivery message management. With intuitive navigation, drag-and-drop playlist creation, and a light-mode UI that offers clear distinction from existing entry-level TMS solutions, exhibitors can embrace a refreshing and effortless software experience.
As light in data size as it is in appearance, AAM’s new TMS package will easily install on cinemas’ existing hardware, meaning exhibitors can retain their current infrastructure to avoid unwanted equipment costs and enjoy simple, stress-free set-up. Reinforced with a network of integrators, an experienced Support team, and a more advanced TMS upgrade in Screenwriter, AAM are on-hand to provide cinemas with a scalable framework for growth.
“Screenlighter was proposed to Tivoli Cinema because it’s the most suitable TMS to power a small cinema,” said Elia Orselli, cinema engineer at Microcine. “With Screenlighter, the operators can easily create playlists for both projection systems and guarantee show punctuality, even in the event of rain throughout the summer.”
Roberto Marabotto, Global Account Director at Arts Alliance Media added, “We’re proud to work hand in-hand with Microcine to support the remarkable operations of Tivoli Cinema. As its first deployment in Europe, this deal represents a landmark moment for Screenlighter as we look to further expand our network of small and independent cinemas.”