Brazilian exhibitor Spcine, which is focused on bringing cinemas to low-income areas in São Paulo, has deployed Christie digital cinema projection systems in its 20 recently opened theatres in the city. The installation was carried out by Christie partner Seal Telecom.
Spcine circuit is the largest network of public cinemas in Brazil and one of the most important in Latin America. With 20 screens available in 15 Unified Centers of Education and five cultural centers, Spcine offers subsidized ticket prices, providing access to audiovisual entertainment to a larger audience. It is already the second largest chain in the city of São Paulo, and it offers a mix of Brazilian and international films.
Ricardo Laporta, territory sales manager, cinema, Christie Brazil said, “We are honored to be part of Spcine’s mission and to be identified with its cause. We are confident that by offering its audiences a host of entertaining and informative movies and shows, using Christie’s economical, reliable and technologically-advanced digital cinema projectors, we will ensure the growth and consolidation of this project to successfully bring cinema to the low income communities of São Paulo.”
Spcine called for a public tender to provide the projection systems. As a result, its technical team immediately noticed the Christie difference. “The fact of the matter is that the Christie projectors were the ones that best adapted to the technical specifications detailed in the call, with affordable prices,” said Cristiano Felicissimo, pre sales director at Seal Telecom.
Seal Telecom installed the Christie CP2308 model, a 3DLP Cinema projector for screens up to 35 feet, in all 20 theatres.
Felicissimo said, “The CP2308 is a high quality projector that guarantees flawless performance, quality and brightness. In addition to these features, Christie Brazil provided us with fast post-sales back up and support. From the moment of pre installation until after installation, Christie’s team was present to ensure that the entire project would be a success.”
With a total investment of $2.5 million, Spcine offers 6,500 seats and 200 weekly screenings and hopes to attract 63,000 cinema goers a week for a projected total of 960,000 per year.
Christie Digital Systems USA http://www.christiedigital.com