Sohonet Hires Phaedra Pardue for North American Sales

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Thu, 10/10/2013 - 12:06 -- Nick Dager

Phaedra PardueAsset management company Sohonet has appointed Phaedra Pardue as sales executive for North America. Pardue has been brought on board to help expand Sohonet’s footprint, particularly across the Western U.S.

Pardue has worked in the data industry for over 15 years. Her career started in front of the camera as a spokesperson for many high-tech companies, and naturally transitioned into business development and sales of complex technology solutions. She has worked with a number of technical teams to architect, build and deploy a variety of voice, data, video and content solutions for large enterprises and media organizations, such as Fox Entertainment Group, Blue Cross Blue Shield, and Aerospace Corporation, among others.

Dave Scammell, CEO of Sohonet said, “Phaedra is an accomplished IT sales executive and business strategist with extensive knowledge of the media entertainment industry. She also has a solid understanding of new technologies – such as cloud services and 4K – and this makes her a real asset to communicate the benefits of a range of new, flexible services that Sohonet will be launching to help media and entertainment companies meet the increasing challenges of a demanding digital world.”

Pardue said, “This is a very exciting time to be joining the Sohonet team. Sohonet is the global leader in network services for the media and entertainment industry with over 400 companies worldwide on our network.  The launch of our new service offerings, such as Sohonet Media Storage, will impact the industry in extremely positive ways. Media companies are increasingly looking to cloud-based offerings to take advantage of innovative solutions that enhance the creative process quickly and effectively, and Sohonet’s new services will facilitate greater access to these in a highly flexible and cost-effective way.”

Pardue is a Global Ambassador for Innovating Women, supporting women’s participation in innovation, science and technology. She has recently co-written a book, entitled Innovation Women: Past, Present and Future, which details research, stories and perspectives regarding women’s global participation in the innovation economy.