Screenvision Unveils New Programs for Front & Center Preshow

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Thu, 06/25/2015 - 12:22 -- Nick Dager

Creative studio, 40 Foot Solutions, has developed several new productions for parent company Screenvision’s preshow, Front & Center, which include new hosts, strategic alliances, programs and more.

“Coming on the heels of a very successful upfront event, and the backdrop of a very robust second quarter, 40 Foot Solutions group continues to be a major accelerant to help our sales team drive incremental revenue,” said Screenvision’s John McCauley, executive vice president, CMO & strategic alliances. “Given the value of our audience, difficulty in finding high impact scale, and desire to tap into content marketing, we are not surprised by the demand for 40 Foot Solutions. The focus of augmenting the unrivaled impact of cinema advertising with these in-show integrations is proving to be very powerful.”  

Front & Center showcases current, timely and trending content that engages a highly social and hyper-connected moviegoer. The platform is dynamic, allowing Screenvision to consistently develop new formats, features and approaches. Starting this month, Screenvision will begin to unveil a number of new formats.

The Gifting Suite, developed in alliance with BiteSizeTV, the company’s nationally syndicated TV program, Hollywood Today Live, is a new spin on the traditional gift guide. This program is inspired by the exclusive, invitation-only celebrity events where the hottest Hollywood-inspired must-have treats and treasures are showcased. The program will seasonally connect to key gift giving and buying times of the year. The first episode focuses on Dads and grads, with integrations of tech toys from Dell and celeb-worthy getaways from Norwegian Cruise Line. The show was produced live from BiteSizeTV’s new studio on the corner of Hollywood & Vine, and is hosted Amanda Salas and Kristen Brockman.

“This is a very unique situation where we have a national television show producing unique, special segments for the in-theater audience,” said BiteSizeTV CEO, Ron Bloom. “We are offering fans an entirely new way to connect with the show and interact with its hosts, and giving brands more innovative ways to connect with audiences. We look forward to working with Screenvision to create more programming formats that bridge in-theater entertainment with digital and television content.”

Name that Flick, developed in alliance with @hollywood, is a fresh take on movie theater trivia where @hollywood's Charlie Berens provides visual and audio clues. The campaign, which launched in, is sponsored by State Farm and highlights two highly anticipated summer movies.

A Day in the Life, developed in alliance with @hollywood, gives moviegoers an inside look at Hollywood through the lens of someone who regularly covers it, @hollywood’s Charlie Berens.  The program debuts in June and will feature one of the hottest smartphones available.

“We have enjoyed collaborating with Screenvision for the past couple of years on branded content and programming. The in-cinema environment is ripe for a variety of creative formats, and through our @hollywood programming we continue to explore all opportunities where we can use our access to Hollywood to develop new ways to connect brands with the in-theater audience,” said Michael Davis, CEO, @hollywood.

Technically Speaking with Andy Riesmeyer, developed in alliance with, and hosted by, tech enthusiast Andy Riesmeyer, these original productions go on-location to provide moviegoers the latest look at the hottest technology. The program debuts in June and showcases the cutting-edge tech features of the new Ford Edge.

Developed exclusively by 40 Foot Solutions’ Rochester, New York-based team, in-show interstitials creatively accent a brands presence in the Front & Center Preshow.  Some of the leading brands in gaming, automotive, technology, health & beauty and packaged goods have tapped the group to create a range of elements from bumpers, teases, trivia and more.  The latest of these clips hits the big screen this month and features a new release from a multinational consumer electronics company.

Spearheading the efforts behind 40 Foot Solutions custom content is newly promoted senior vice president and executive creative director, Matt Arden. He has been with Screenvision since January 2013, and has led the transformation of Screenvision’s creative approach with advertisers.

During his tenure at Screenvision, Arden led the re-launch of Screenvision’s preshow; brand integrated promos with blockbuster films; on-location productions at CES, E3 and Sundance; and collaborations with an array of entertainment, media and content companies. His work has cut across verticals like technology, automotive, gaming, insurance, transportation and many more.  Looking forward, Arden will also be leading the roll-out of Screenvision’s newly announced Front & Center ON in Q4 2015.

“Matt has been a significant catalyst and game changer for our business,” said McCauley. “I have had the opportunity to work with many talented creative directors throughout my career, and I would place Matt right at the top. In addition to his creative skills, he has a great understanding of our business and our clients’ brands. Matt has artfully orchestrated a creative ecosystem, including our very talented Rochester team, to add significant creative capabilities to our arsenal. He is driving our 40 Foot Solutions group to new heights.”

“The 40 foot movie screen creates the biggest impact a brand can have in media,” said Arden. “This is an exciting time as brands continue to seek content solutions that complement their ad buys and provide a greater share of voice. 40 Foot Solutions is poised to maximize that opportunity."  

Prior to joining Screenvision, Arden worked at Maggievision Productions where he developed creative content for ESPN, The ESPYs and NFL Honors.  Before that, Arden worked at Turner Broadcasting for eleven years where he created on-air, digital and branded content for both Sports and Entertainment.