Screenvision has formed a strategic alliance with with Kaos Connect, a newly formed event cinema company. Kaos Connect was founded by former NCM/Fathom executives, Shelly Maxwell and Dan Diamond, who are recognized experts and leaders in alternative content for movie theatres. Kaos will be Screenvision’s exclusive source of event cinema programming beginning in early 2016.
Event cinema gives exhibitor partners the opportunity to increase attendance during off-peak times by bringing exclusive, one-time-only special events to the big screen. Kaos’ integrated business model will encompass both event distribution for Screenvision’s exhibitor partners, as well as content and sponsorship opportunities for Screenvision’s customers. In addition, brands will have the opportunity to integrate into the event programs through promotions, trailers and in-lobby media elements like signage, tables and handouts.
“We are deepening our commitment to content and believe the Kaos alliance represents a significant step in that direction,” said John Partilla, CEO, Screenvision. “Their events team is led by two of the best in the business – Shelly Maxwell and Dan Diamond – and they will greatly help us broaden the content opportunities available to brands.”
”Under the new leadership of John Partilla, it’s an exciting time at Screenvision and we couldn’t be happier to be aligning with the entire team to relaunch and build their event cinema business. KAOS Connect is creating the next generation of Event Cinema and this alliance is going to revolutionize the industry,” said Maxwell and Diamond.
“We’re eager to start bringing Kaos’ exclusive programming opportunities to our exhibitor partners,” said Darryl Schaffer, executive vice president, operations and exhibitor relations, Screenvision. “It will be an incredibly enhanced added value component for our entire network.”
Kaos Connect http://www.Kaosconnect.com