Italy’s Rai Cinema and Rai Com have reorganized their distribution activities within the Rai group to increase the visibility of Italian cinema worldwide.
Starting this month, Rai Cinema will be in charge of the international distribution of new feature films, which will continue to be managed by Rai Com for library exploitation.
Rai Cinema will operate under the new brand Rai Cinema International Distribution and will start its international sales activities at the upcoming European Film Market in Berlin February 15-21.