National CineMedia and Trooh (formerly Rouge Media), a leading U.S. media company connecting brands with millions of consumers on their daily journey out-of-home, are going back to school with a new advertising sales relationship for local and regional advertisers that will allow brands to reach the core Gen Z moviegoing audience demographic beyond the big screen on college and university campuses nationwide.
NCM’s Digital-out-of-Home group, which was created to further unite brands with audiences beyond theatres in a variety of complementary venues, will sell Trooh’s on-campus out-of-home media inventory locally and regionally across the country.
The new Noovie On-Campus DOOH offering, powered by Trooh, features a unique way to reach young, Gen Z movie fans and point-of-market-entry consumers in campus locations where they spend the most time, including high traffic non-academic, commercial spaces such as campus retail and bookstores, student centers and cafeterias, athletics and recreation. The network’s dynamic high-definition digital video screens with audio, including some with charging station capabilities to drive interaction, offer relevant and dynamic content to engage over 8.6 million young adults (573 million monthly impressions) at over 600 college and university campuses in 47 states, including the top 25 DMAs.
“Adults 18-24 are a core moviegoing demographic, so there is tremendous crossover between movie fans and college students. Our new Noovie On-Campus offering, powered by Trooh, will allow us to work with local and regional brands to reach these young, movie-inspired audiences on university campuses in a completely engaging and brand-safe environment,” said Steve Sapp, senior vice president, digital out-of-home sales with National CineMedia. “Especially this year, as students finally head back to in-person learning and enjoying all that college campuses have to offer in a post-pandemic world, it is an amazing opportunity for advertisers to reach this key audience who have yet to form brand loyalties.”
“Ours is the only national, digital, addressable campus media network in the U.S., and it’s all about reaching young, valuable consumers where they are each and every day, making unforgettable memorie,” said Trooh president and CEO Martin Poitras. “Because of the high dwell times and high impact placements of our screens, 92 percent of students say they notice them with 86 percent purchase intent after exposure. That’s a powerful way to influence the next generation of consumers.”
National CineMedia www.ncm.com
Trooh https://trooh.com/