The Cinema Foundation today announced the return of National Cinema Day coming to theatres this Sunday, August 27th. Building on the unprecedented success of last year’s inaugural National Cinema Day, the Cinema Foundation is calling on film fans across the country to gather for a national day to celebrate the magic of the movies on the big screen.
The second annual National Cinema Day celebrates the power of movies to bring us all together, and discounted admissions for all movies at participating U.S. theatres in all formats (including Premium Large Format screens) will be no more than $4.
Held at more than 3,000 participating locations with more than 30,000 screens across the country, the one-day event will feature the hottest new titles, independent films and summer blockbusters, and exclusive new content that can only be seen in theatres.
“Following the rousing success of the first annual National Cinema Day, we welcome everyone to join us for the communal experience of one of America’s favorite pastimes – moviegoing,” said Jackie Brenneman, president of the Cinema Foundation. “We look forward to gathering at the movies and celebrating an exciting slate of new releases and classics, from beloved family favorites and outrageous comedies to thought-provoking dramas and thrilling adventures. There’s something for everyone. Let’s all go.”
“Movies have the power to bring us together to share in the joy, the thrill and the magic of a great story told on the big screen,” says Michael O’Leary, President & CEO of the National Association of Theatre Owners. “National Cinema Day is a celebration of movie fandom and of the uniting role that movie theatres play in our communities.”
“We are thrilled to support the second annual National Cinema Day in partnership with the Cinema Foundation and help drive more movie fans into theatres this summer,” said Jerramy Hainline, senior vice president, Fandango Ticketing, a sponsor of the event. “With consumer appetite for top-notch entertainment at a high, and a blockbuster slate of summer movies still in theatres, National Cinema Day allows movie lovers across the country a chance to see one or several titles at a great price.”
After last year’s National Cinema Day, in a Fandango consumer survey of more than 2,000 U.S. ticket buyers, participants noted the top five reasons they would likely buy tickets for the next National Cinema Day, including affordable pricing, ability to see a specific movie they’ve been wanting to see, time with loved ones, being a big fan of a particular movie franchise, and a fun activity for their weekend plans.
On August 27th, dozens of movies in all formats at all participating theatres will be no more than $4, including new films opening this weekend like Gran Turismo: Based on a True Story, Golda, The Hill, Retribution, and Bottoms, current box office hits like Barbie, Oppenheimer, Teenage Mutant Ninja Turtles: Mutant Mayhem, and Sound of Freedom, recent family hits like The Super Mario Bros. Movie and Disney’s The Little Mermaid Sing-Along, to classic re-releases like Jurassic Park (3D), American Graffiti, Lady Bird, and Oldboy.
National Cinema Day NationalCinemaDay.org
The Cinema Foundation thecinemafoundation.org