Following its recent acquisition of Movie Tavern and increasing its footprint to 90 locations and 1,098 screens across 17 states Marcus Theatres has signed a new long-term agreement to install Vista Group’s cloud-based Cinema Manager theatre management system across its entire circuit.
Marcus Theatres has licensed numerous modules under an enterprise agreement and intends to fully utilize Vista’s end-to-end suite with the goals of improving customer offerings and creating efficiencies throughout their business. Included is Vista’s new cloud-based Cinema Manager product, which enables theatre managers’ mobility and, according to Vista, provides them with everything they need to streamline their entire working day and that of their cinema staff.
In conjunction with the signing of the Vista Cinema agreement, Marcus Theatres has agreed to an extension with Movio, also a Vista Group company, to license the full suite of cinema products for a further 36 months, including Movio’s latest innovation, Dynamic Content.
“Partnering with Marcus Theatres is an inspiration for us,” said Vista Cinema chief executive Leon Newnham. “Across all our Vista Group businesses we’re committed to reimagining the future of cinema management technology and to continuing to design and execute solutions that exceed the needs and wants of both exhibitors and moviegoers. Our partnership with Marcus Theatres is additional incentive to continue to deliver on our promises and consolidate our reputation as an innovator.”
“Vista is the industry leader, consistently moving their product forward for exhibition in unprecedented, innovative ways,” said Rolando Rodriguez, chairman, president and CEO of Marcus Theatres. “With strong market share and product leadership, Vista understands how to support cinema exhibition. Marcus Theatres and Vista are better together – enabling us to make our cinema experience even more memorable.”
Vista Group www.vistagroup.co