The International Cinema Technology Association has released the tentative program for its annual seminar in Barcelona in conjunction with CineEurope 2022. For the first time in two years, this year’s seminar will be conducted in person.
The seminar will begin on Sunday, June 19 at the Cinesa Diagonal Mar, auditorium 6, with a state of the industry presentation featuring John Fithian, president and CEO of the National Theatre Owners Association and Phil Clapp, CEO of UKCA and president of the Union of Internationale des Cinemas.
Susanne Fläxl, managing director of Filmtheaterbetriebe Fläxl will moderate.
John F Allen of HPS-4000, will give a live demonstration of sound distortion, which he calls the elephant in the room of most theatres.
A panel discussion on technology trends and the cinema going experience will try to answer the question: what’s next?
The panelists will include Carmen Pereira, CEO of MCA Group; Jan Rasmussen, head of screen technology for Nordisk Film Cinemas; Tammo Buhren, managing director of Vandors GmbH; Thomas Boysen, vice president of technology implementation and product support, RealD; and Mark Christiansen, executive vice president, worldwide distribution operations for Paramount. Oliver Pasch, Cinionic’s vice president of sales and business development, premium cinema will moderate.
The ICTA reception and awards ceremony will be held that evening at Puro Beach, The Hilton Diagonal Mar.
On Wednesday, June 22, the CineEurope focus sessions and the ICTA trade show move to the Centre Convencions Internacional Barcelona.
Innovate to Engage: Adapting Your Marketing Strategy to Young Audiences' Trends and Platforms is a panel discussion that will explore creative ways to engage with young audiences. How innovation across our marketing, partnerships, data usage and creative technologies can be used to engage, encourage, and retain the audience of the future.
The panelists will include Andaç Bagioglu, CEO, Cinamon Group; Derren Sequeira, entertainment lead UK of Meta; and Martin Berg, CEO, DX. The moderator will be Michelle Stevens, commercial director at Powster.
A panel discussion on the role of premium experiences in cinema will consider everything from immersive seating to premium large formats and exclusive boutique concepts and will explore different ways to upgrade a cinema and how audiences might benefit.
The panel will include Claire Beswick, founder, The Living Room Cinema; David Hancock, chief analyst, media and entertainment, OMDIA; Julien Bollee, vice president, premium solutions, CinemaNext; Oliver Pasch, vice president sales and business development premium cinema, Cinionic; and Youry Bredewold, head of Dolby cinema relations EMEAI, Dolby Laboratories. Grainne Clarke, managing director of the Event Cinema Association will moderate.
Finally, there will be an exhibitor panel discussion and Q&A called Cinema 2030, that will look at trends in technology, design, and the overall guest experience. Currently expected to speak is Steve Knibbs, group managing director and deputy CEO, VUE International. Jan Runge of the ICTA will moderate. Other exhibitor speakers will be announced later.
For the latest information on speakers and on specific event times, please visit the ICTA website at https://internationalcinematechnologyassociation.com.