Flix Media, the largest cinema advertising sales company across Latin America, has signed an agreement to deploy Unique X’s Advertising Accord software in all its operations across fifteen Central and South American territories. The company is moving forward with the system in Brazil.
According to Unique X, Advertising Accord gives Flix an automated workflow for their pre-show sales, delivery optimization, inventory management and dynamic scheduling and content delivery leading to an increase in efficiency while simultaneously creating a platform for increased revenues. As part of the deployment, Unique X’s Movie Transit network for content delivery is available at each theatre for pre-show content.
Unique X’s chief commercial officer Phil Morris said “We are really excited to deploy Advertising Accord to the largest cinema advertising market in Latin America and finally complete the deployment of Advertising Accord across all of Flix’s territories. We look forward to a long and prosperous relationship with Flix.”
Adriana Cacace, Flix Media’s CEO said, “Investment in technology has always been in Flix's DNA. The implementation of the Advertising Accord system in other countries where Flix operates was a great success, raising the quality of image and sound, in addition to the effectiveness of the programming system. We are ready to move forward with this partnership in Brazil, where we have the largest concentration of screens.”
Advertising Accord runs more than 36,000 screens across four continents while creating more than 30 million advertising playlists on a weekly basis.
Unique X www.uniquex.com
Flix Media www.flixmedia.com.br