Fandango has signed new deals with regional theatre chains, Metropolitan Theatres and MJR Digital Cinemas, and renewed its deal with Cinepolis Luxury Cinemas USA.
The new agreements will further expand Fandango’s already comprehensive theatrical network, ensuring that moviegoers nationwide can quickly and easily get the best seats at their favorite local theatres. With the addition of MJR, Fandango will expand its offering throughout Michigan and with Metropolitan, deliver new screens throughout Southern California, Colorado, Utah, and Idaho.
With the addition of Metropolitan, Fandango will now increase its California reach into the Santa Barbara market which includes the historic 2,000-seat movie palace, The Arlington Theatre built in 1931 and known for being the hub for the Santa Barbara International Film Festival.
“As we gear up for a spectacular summer and take positive steps towards theatrical recovery, Fandango is excited to partner with exhibition to drive moviegoers back to theatres,” says Melissa Heller, vice president domestic ticketing for Fandango. “We’re leveraging Fandango’s expansive digital network, social platforms and consumer reach to help theatres bring back fans so they can enjoy films the way they were meant to be seen – on an immersive screen, with larger-than-life sound, comfy seats and all their favorite concessions.”
In addition to Metropolitan and MJR Theatres, Fandango recently signed UEC Theatres, Landmark Theatres, Laemmle Theatres, Apple Cinemas, Look Cinemas, VIP Cinemas, Bay City Cinemas, Texas Movie Bistro, and many more independent theatre chains.