The Elevate Entertainment Group today announced a new strategic partnership to refresh the Texas-based cinema chain’s projection fleet with Laser Projection by Cinionic over the next three years. Elevate Entertainment Group, formerly EVO Entertainment Group, has more than 200 screens across five states.
As part of the deal, Cinionic will replace the circuit’s xenon projectors with laser systems from the Barco Series 4 range, including at the premium large format EVX auditoriums at EEG’s EVO Entertainment Centers. EEG is also leveraging Cinionic’s enhanced support offerings for the project, with extended warranty options and network operations platform connectivity to optimize performance.
Rollout of the new laser systems at EEG is already underway, beginning with an all-laser complex at their newest location, EVO Entertainment Prestonwood, a luxury dine-in cinema entertainment concept that just opened in north Dallas.
“As film technology improves, it becomes increasingly important to ensure our cinemas are outfitted with the best equipment available to showcase everything from blockbusters to independent films,” said Vivek Abichandani, vice president of strategy and corporate development, EEG. “We’re thrilled to partner with Cinionic to continue delivering a premium moviegoing experience for our guests."
“Today’s moviegoers have high expectations when they go to the cinema,” said Wim Buyens, CEO of Cinionic. “They seek elevated entertainment experiences that are unlike anything they can get at home. We’re proud to work with Elevate to bring audiences laser-powered movie presentation that is both visually stunning and more environmentally sustainable.”
The award-winning Barco Series 4 is the leading laser cinema projection range in the market, delivering brilliant movie presentation for audiences and peace-of-mind for theater operators. Designed to combine performance, sustainability, and operational simplicity, Barco Series 4 projector solutions reduce maintenance and support needs so theaters can focus on what matters most – their customers.
Cinionic www.cinionic.com
Elevate Entertainment Group elevategroup.com