ECA Launches Global Initiative

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Mon, 10/24/2016 - 11:49 -- Nick Dager

The Event Cinema Association has launched a new initiative with its members to help raise the profile of the Event Cinema industry worldwide. The newly-formed ECA Advisory Committee includes nine members and four ECA staff members from the exhibition, distribution, public relations, marketing, cinema services and satellite transmission industries and aims to address some of the key issues that face this growth market in order for the sector to continue to flourish.

The ECA members of the Advisory Committee are:

Marc Allenby, Director of Distribution, Picturehouse Entertainment (UK)

Elise Brandt, Managing Director, Studio 123 (Finland)

Johnny Carr, Alternative Content Manager, Vue Entertainment (UK)

Kymberli Frueh, Vice President Programming, Fathom Events (USA)

Cathy Huis in ‘t Veld, Chief Technical Officer, Gofilex (Netherlands)

Brad LaDouceur, Vice President Event Cinema, Cineplex Entertainment (Canada)

Tamiko Mackie, Group Head of Content Development, Odeon & UCI Cinemas (Europe)

Bernadette McCabe, SVP Business Strategy, Screenvision Media (USA)

Pedro Rodriguez, CEO, CinEvento (USA/Latin America)

Adam Rubins, CEO, Way To Blue (UK)

Atena Simovic, Alternative Content & Events Director, Baneasa Developments (Romania)

Siobhan Tennyson, OU Sales Manager, Arqiva (UK)

In addition to the ECA Board, the members of the Advisory Committee, all seasoned professionals and experts in their field, will lend their considerable influence on issues such as certification, windows and representation of Event Cinema in the mainstream press. The Committee will act as a lobbying group and a best practice advocate, as well as provide essential feedback to the ECA itself about the Association’s activities and its future strategies.

Isabelle Fauchet of the ECA said, “The ECA has expanded a great deal in the last 12 months. We now have 155 members from 33 territories worldwide, and that’s a lot of issues to deal with. The ECA Advisory Committee is made up of a sample of this diverse membership and will address challenging elements of this industry for the first time.”

Melissa Cogavin, managing director of the ECA added, “It gives the members a voice as well as the event cinema community worldwide. As we grow, this will become more and more important and I am delighted by the enthusiasm the committee has shown following our first meeting. I look forward to this developing into a serious force within the industry and having some thoughtful yet positive impact on the sector for years to come.”

The Advisory Committee meets four times a year and is chaired by Fauchet.

The Event Cinema Association