Cinionic continues its international expansion into Saudi Arabia by announcing a strategic relationship with the Next Generation Company, sister company to Fawaz Alhokair Group, for its first cinema brand, Muvi Cinemas.
Muvi Cinemas plans to open more than 20 multiplexes across Saudi Arabia in the next 18 months, including in Riyadh, Jeddah and Dammam. The exhibitor is among the very few granted a license to operate movie theaters in the Kingdom for the first time in over 30 years.
Muvi Cinemas is installing Barco laser projectors and Barco Alchemy integrated media cinema processors.
“The relationship with Muvi advances cinema’s expansion into the Middle East, illuminating screens for the 33 million people living in Saudi Arabia,” said Wim Buyens, CEO of Cinionic. “Cinionic is committed to providing best-in-class laser solutions and enhanced services for exhibitors worldwide for a new visual standard in cinema. We are proud to be part of the expansion in moviegoing experiences, in new and promising markets.”
Sultan Alhokair, chairman and founder of Muvi Cinemas added, “Muvi Cinemas is committed to delivering a world class experience to the Kingdom of Saudi Arabia.”
“Muvi Cinemas is focused on providing an unparalleled cinematic experience for our guests. We invest in the most advanced projection technology, which will see the brand having 100 percent laser projection across all developments,” said Adon Quinn, general manager at Muvi Cinemas. “As the first homegrown Saudi cinema brand, we understand the importance of providing the best quality for our guests. Cinionic is the perfect laser projection technology partner to ensure our vision is fulfilled.”