Cinionic, the Barco, CGS, and ALPD cinema joint venture, has expanded its relationship with Muvi to extend laser-powered cinema to more audiences across Saudi Arabia. Muvi, the country’s first homegrown theater chain, launched in 2019 as part of the introduction of the cinema experience in the region. Cinionic, a partner since Muvi’s inception, and as part of the ongoing expansion of cinema in the Kingdom, will equip more than 400 new screens with technology from its award-winning laser portfolio, including Barco Smart Laser and Series 4 projectors.
“We continue to invest in our future to provide the best experiences for our customers when it is safe for them to return,” commented Sultan Al Hokair, CEO, muvi Cinemas. Adon Quinn, COO, muvi Cinemas, added “Since the launch of muvi Cinemas, we have harnessed Cinionic’s industry-leading solutions, and they continue to be the perfect partners to equip our locations with best-in-class laser projection technology, setting the cinematic standard for moviegoers in Saudi Arabia.”
Muvi will equip screens with the leading Barco Series 4 projectors and deploy dual-Smart Laser systems for its larger premium screens. Muvi’s consistent laser projection strategy provides them with projector modularity and commonality, perfect for a geographically spread circuit: easier maintenance and simpler operations as they expand the chain’s reach.
“With Muvi, we are building now, for the future. As an exhibition community, we need to equip ourselves to be ready for audiences around the globe as they begin returning to the cinema,” said Cinionic CEO Wim Buyens. “Our industry-leading laser solution portfolio delivers an unmatched viewing experience, the one moviegoers are craving.”