Cineplex Muenster is opening Germany’s first Ultimate theatre powered by Cinionic’s Giant Screen laser projection. The Ultimate. powered by CGS at Cineplex Muenster is expected to open Summer 2022.
The theatre’s upgrade to its legacy Ultimate brand promises a bigger and brighter premium experience for moviegoers. The elevated experience includes an eye-catching entryway that connects to the theater’s dynamic light show, pulling audiences in from the moment they enter the theatre.
Cineplex Muenster CEOs, Ansgar and Anselm Esch, have long been trailblazers in cinema. The team was among the leaders in the transition to digital cinema in Germany seeking to deliver the best experience for their audiences.
“Cinema has a rich history in Muenster,” says Anselm Esch, CEO, Cineplex. “We take pride in honoring that legacy with a focus on innovation, offering moviegoers something they can’t find anywhere else. With the debut of Ultimate. powered by CGS, premium cinema at Cineplex is bigger and brighter than ever before.”
“Premium cinema is accelerating globally,” says Wim Buyens, CEO, Cinionic. “The box office continues to show that moviegoers are seeking out elevated and differentiated experiences that they can’t get at home. We’re proud to work with Cineplex Muenster, known for being at the forefront cinema advancements. Together we’re elevating premium cinema with the power of CGS.”
With 68 member locations, The Cineplex Group is the largest exhibitor in Germany, leading in ticket sales and screens. In addition to the Muenster location, the Esch family operates three additional theatres in Germany: two in Paderborn and an art house in Muenster.