Cinemex, one of the largest cinema chains in the world with nearly 3,000 screens across Mexico, is installing Laser Projection by Cinionic in 500 of the circuit’s highest-performing locations.
The laser technology giant worked with Cinemex to design a cinema solution that includes next-generation laser projection with screens expertly matched to complement the new elevated presentation, Barco Alchemy media servers, and a 10-year extended warranty from Cinionic.
The conversion to laser will apply to theatres in 10 states, covering major Mexican cities such as Guadalajara, Mexico City, Monterrey, Queretaro, and Tijuana. The deal centers on the circuit’s top 53 theatres, including the marquee Parque Delta, Antara, and Santa Fe locations; bringing the power, enhancement, and quality of Laser by Cinionic to millions of moviegoers in Mexico. A rapid rollout of the new laser technology is expected over the next year, beginning as early as this November.
“At Cinemex we always seek to provide our guests with a great experience. Cinionic's knowledge and its extensive portfolio of cinematographic technology allow us to offer the highest level of projection to the film lovers that we receive every day in our theaters," said Francisco Eguren, COO of Grupo Cinemex. “Our guests will now enjoy not only avant-garde facilities, highly comfortable rooms and a variety of flavors in candy stations but also the magic of cinema with the laser quality of Cinionic.”
Cinemex opted for Cinionic’s leading laser family, Barco Series 4, for superior image quality compared to Xenon as well as a brighter, more consistent on-screen picture in both 2K and 4K resolutions. The new laser deployments will be paired with expertly matched screens for optimal visual performance and efficiency. And, with integrated Barco Alchemy cinema media processors and Cinionic’s extended 10-year warranty, Cinemex benefits from a connected projection technology infrastructure looked after by the leading provider of theatrical laser solutions.
“Laser projection by Cinionic is the clear choice for the renewal wave in cinema today. For Cinemex we are leveraging our years of experience in laser, tens of thousands of laser installations, and expertise across the cinematic eco-system to offer a complete, laser-based solution,” said Wim Buyens, CEO of Cinionic. “We are proud to be trusted by partners like Cinemex to help realize the power of laser in their theatres. We started Cinionic to offer a wow factor with laser, peace of mind with exceptional service, and flexibility for exhibition with innovative solutions & new commercial models. Today’s announcement represents another significant milestone in our on-going mission to elevate moviegoing everywhere.”
Laser projection is the green choice for delivering cinema today through lower electricity use, elimination of waste from consumables, and a smaller carbon footprint. With the move to laser, Cinemex guests will enjoy higher-quality entertainment that is more sustainable for operations and the environment.
Today’s announcement builds upon years of collaboration between the two companies to bring exceptional visual quality to cinemas across Mexico.