Cinemark has announced that the weekend of July 21 is tracking to be the exhibitor’s best summer weekend box office of all time, as well as one of the highest grossing box office weekends in the company’s history.
Driven by the immense buzz surrounding Barbie and Oppenheimer, as well as carry-over from other films, including Mission: Impossible – Dead Reckoning Part One and Sound of Freedom, consumers underscored their excitement to experience the year’s most compelling films in the shared, immersive environment of a movie theater.
“People love coming together to experience great storytelling in a movie theater, as proven yet again by the sheer volume of consumers who visited our locations to see ‘Barbie’ and ‘Oppenheimer’ during opening weekend,” said Wanda Gierhart Fearing, Cinemark chief marketing and content officer.
“It appears Barbie actually is everything, and Christopher Nolan fans turned out in droves to see his newest masterpiece in the larger-than-life theatrical format that he intended. Congratulations to our studio partners, as well as the entire creative community for delivering films that generate these record-breaking results.”
Fans will be thrilled to see more films on the big screen through the end of the year with diverse films across all genres.