The Cinema Foundation, in partnership with Fandango, has announced the arrival of National Popcorn Day, coming to a theatre near you on Friday, January 19. The date celebrates the joy of snacking America’s favorite concession at theatres with discounted concession prices, unlimited popcorn refills, free popcorn with the purchase of a drink and other special promotions at participating U.S. theatres.
More than 30,000 screens across the country will participate in the one-day event featuring discounts on popcorn, and other concessions only in theatres.
“Popcorn at the movies was first introduced 95 years ago, and it’s been an inseparable part of the moviegoing experience ever since,” said Bryan Braunlich, executive director of The Cinema Foundation. “National Popcorn Day will bring together millions of film fans of all ages to watch new movies on the big screen while enjoying their favorite theatre snacks at discounted prices.”
“We are excited to continue to partner with The Cinema Foundation to celebrate National Popcorn Day in theatres nationwide,” said Jerramy Hainline, executive vice president of Fandango. “The moviegoing experience is where people connect, emotions flow freely, and on January 19th fans can experience the magic of the big screen with their favorite movie snacks in hand at a discounted price.”
According to the National Association of Concessionaires:
Popcorn is American moviegoers’ favorite snack food.
Popcorn represents more than 60 percent of snack food sales at the nation’s theatres.
4.5 billion quarts of popcorn are consumed at U.S. movie theatres and other live venues every year.
According to a Fandango survey of more than 6,000 moviegoers:
94 percent of customers purchased concessions during their trips to theatres.
88 percent said they order popcorn regularly.
Popcorn historian Andrew F. Smith, author of “Popped Culture,” estimates that popcorn was introduced at movie theatres in 1929 with the advent of talking pictures.
The Cinema Foundation www.thecinemafoundation.org