According to preliminary estimates, in Poland on Cinema Day, September 30, cinemas that took part in the campaign recorded more than 550,000 admissions. About 40 percent of tickets were sold for Polish films. The Cinema Day initiative involved the Cinema City, Helios and Multikino chains, cinemas associated in the Polish New Cinema Association, the Association of Arthouse Cinemas, and the Polish Cinemas Association, as well as non-affiliated cinemas.
This year, the organizational support for the Cinema Day was provided by Multikino Media. The event was co-financed by the Polish Film Institute. InPost was the partner of this year’s Polish Cinema Day. During the entire weekend, more than one million tickets were sold in all cinemas in Poland, which is about 60 percebt more than in the previous weekend.
This year’s Cinema Day fell on the last weekend of September. This year’s event was record-breaking in many aspects: 250 cinemas took part in the action, and the action was supported by several dozen celebrities from the Polish film industry. The ticket price at the tills in cinemas participating in the Cinema Day was PLN 12. The Cinema Day, like in previous editions, was supported by the Polish Film Institute. InPost was the Partner of the action.
In a statement, the Polish New Cinema Association said, “We are very pleased with the record attendance of this year’s Cinema Day, both in multiplexes and traditional cinemas. The audience of Polish productions on that day is particularly satisfying – we sold about 40 percent of tickets for Polish film screenings. It’s been a long time since so many viewers chose Polish cinema among all the offers available on the big screen. The repertoire of the last months of this year and January 2024 will be full of Polish and foreign productions. Cinema Day reminds viewers how pleasurable is to watch films in the cinema, what emotions it evokes, how good it is to meet family and friends and watch together films from a legal source.”