Cinedeck, Axle Video Launch SetMeUp Workflow System

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Wed, 01/14/2015 - 12:41 -- Nick Dager

Cinedeck and axle Video today launched SetMeUp, a complete, pre-packaged, cost-effective HD and 4K/UHDTV on-set workflow system enabling acquisition/playback, radically simple media management and ingest storage for live and episodic broadcast TV production.

SetMeUp is built into a wheeled, rackmount enclosure, and includes everything needed to capture, playback, store and manage HD and 4K/UHDTV video content on-set.

Until now, on-set acquisition has been an expensive business, with proprietary systems often costing hundreds of thousands of dollars, or rental options proving a costly drain on production finances. However, massive strides have been made in integrating powerful IT-based technologies, and these advances are combined in SetMeUp to offer maximum workflow flexibility and unprecedented value.

“SetMeUp answers the demand from producers of live and episodic TV shows for improved productivity and cost-efficiency,” said Charles D’Autremont, founder and CEO of Cinedeck. “This flexible, streamlined and cost-lowering breakthrough in production-to-post workflow will enable creatives to spend much more time bringing value to the screen, and less time wrangling their assets.”

Sam Bogoch, CEO of axle Video, added, “We’re delighted to be working with Cinedeck on this state-of-the-art solution for on-set production. The combination of Cinedeck’s powerful, multi-channel ingest with axle’s radically simple media management means that users can capture 4K and HD media and review footage almost immediately through our mobile-friendly browser interface on iPads, laptops and smartphones.”

SetMeUp is available for purchase from video-savvy resellers starting at $59,950, for rental at rates from $8,000 per month. There is also a range of lease-to-buy options and additional configurations include 10GB Ethernet connectivity.

For further information about the SetMeUp visit


axle Video