GDC Technology Limited announced today that Cinebox has signed an agreement to replace all legacy media servers with GDC’s SR-1000 Standalone Integrated Media Block with diskless CineCache built-in cache memory storage. Cinebox is Mexico’s largest independent theatre circuit and operates in 13 cities such as Poza Rica, San Juan, San Martin, Tampico, Tula, and other Mexican cities.
This agreement provides Cinebox with GDC digital cinema servers designed with the latest semiconductor technology for near-zero maintenance and minimal total cost of ownership. Since its launch at CinemaCon 2018, GDC has shipped more than 24,000 SR-1000 units to theatres globally.
“At Cinebox, we base our business partnerships on trust and mutual value. Our partnership with GDC is built upon a mutual trust that has been fostered over time, said Roberto Henry, founder and CEO of Cinebox. “Our relationship is focused on a common goal to improve the experience for our guests. This server replacement agreement with GDC is testimony that we have each other’s best interest in mind.”
Cinebox is the largest independent cinema chain in the Mexican Republic and the third-largest chain nationwide. The company began in the film exhibition business by opening its first movie theatre in 1977 in Ébano San Luis Potosí as Cine Ébano. In 2001, the Cinemas Henry brand was created, reconverting the chain. The company operated under the Henry Cinemas brand until 2015 when the brand was renamed Cinebox.
Cinebox currently has 12 cinema complexes with a presence in seven states of the Mexican Republic and operates a total of 71 screens. Cinebox is best known for its innovative business concepts, which are at the forefront of the sector.
“Cinebox has always strived to offer moviegoers outstanding customer services, value, and enjoyment. We built our partnership with Cinebox based on their needs and goals,” said Michael Fernandez, vice president of sales for the GDC Latin America region. “By selecting GDC for its entire circuit, Cinebox will have ultra-reliable technology to help them achieve their goal of being the best at entertaining people in the cities they serve.”