Cinépolis is transitioning its Spanish theatre Cine Yelmo to Vista Digital technology.
Cine Yelmo, with more than 40 years in operation, has a mission of offering unforgettable experiences through its 50 cinema sites (over 530 screens) across 24 provinces in Spain. The cinemas are equipped with 2K, 4K and laser projectors highlighting its investment in innovation. This commitment has recently been recognized by the World Branding Awards with Cine Yelmo being awarded Brand of the Year in the entertainment sector in Spain.
The agreement includes all of Vista Digital’s digital enablement and data empowerment capabilities, including Vista Group’s Horizon and Vista Oneview offerings.
“Vista Group’s digital solutions are designed to help our clients provide best-in-class digital experiences to moviegoers – seamless, innovative, and consistent across all sales channels – even under peak traffic.” said Vista Group CEO, Stuart Dickinson. “Cinépolis is an innovator and a strong partner for Vista Group, and we look forward to taking this first step on Cinépolis’ cloud journey with its Spanish circuit Cine Yelmo. We look forward to assisting Cine Yelmo to increase its digital engagement with its moviegoers in Spain.”
“We are excited about going to the cloud with VDP, and testing its benefits and capabilities,” said Gabriel Morales, Cinépolis global IT director. “This change is an unprecedented leap for Vista Group in the modernization of its platform. Which could mean the reinvention of a well-established player in the cinema industry.”