B&B Theatres, the sixth largest exhibitor in the U.S., is installing Cinionic Grand Screen laser projectors in its newly renovated Blacksburg 11 theatre in Blacksburg, Virginia, opening this month. B&B Theatres premium Grand Screen auditoriums are home to some of the largest screens in the U.S. The reimagined Grand Screen powered by CGS at B&B Blacksburg 11 will offer moviegoers an exceptional cinema experience in every visit.
“We are enthusiastic about the resurgence of theatre-going, and the triumphant return of the magic of the movies post-pandemic,” said Brock Bagby, executive vice president, B&B Theatres. “Through our collaboration with Cinionic, we are setting a new bar for premium presentation in our Grand Screen with cutting-edge technology designed to dramatically elevate the cinema experience. Cinema’s future is bigger, brighter, and better thanks to the power of CGS.”
B&B acquired the Blacksburg multiplex in fall of 2020 with a vision to upgrade and enhance the entire moviegoing experience for the vibrant college town. At the center of the redesigned concept is the addition of B&B’s signature premium large format Grand Screen powered by CGS. For Blacksburg moviegoers, this means DTS:X immersive audio, luxury recliners, atmospheric dive lighting to enhance the visual experience, a giant screen, and the power of CGS for brighter, giant presentations with artfully remastered Hollywood titles. As audiences across the USA return to cinema after a long hiatus at home, the demand for differentiated is high.
“B&B’s ambition to bring people to the movies with an elevated experience aligns with Cinionic’s mission,” said Wim Buyens, CEO Cinionic. “Both Cinionic and B&B Theatres aim to provide the best cinema has to offer. When you combine a giant screen with the right solutions throughout the consumer journey you can create something unforgettable. We are proud to power B&B’s Grand Screen ambitions with CGS.”