Barco and Cinionic are joining forces with audiences across Belgium to celebrate today’s reopening of the movie theaters in the country. Moviegoers return to a blockbuster line-up at the cinema after Belgian authorities announced the ability to reopen as of June 9. In addition to making more than 1000 subsidized movie tickets available to employees, the companies are making the movies accessible to all through a charitable donation of 2000 tickets in partnership with Film Fest Ghent and local charity Enchante.
“2020 confirmed the importance of our corporate culture and beliefs. Cinema and the power it has culturally around the world is core to who we are. It’s in our DNA,” said Jan De Witte, CEO, Barco.”We are committed to enabling and empowering the industries and communities that we serve. Today, we live by our values and welcome you back to the movies.”
Barco and Cinionic have a long and rich heritage in delivering the world’s leading cinematic experiences. After an extended closure, audiences in Belgium and many other parts of the world can now return to cinemas as local restrictions ease where it is safe to do so. To mark the occasion, De Witte and Cinionic CEO Wim Buyens welcomed Mayor of Kortrijk Ruth Vandenberghe, Film Festival Ghent managing director Marijke Vandebuerie, and Fem Cauwelie from Enchante at Barco’s OneCampus in Kortirjk to make the donation.
“Cinema is about coming together for a shared experience, one that is accessible to all. As we chart the reopening of cinemas globally, we see one thing in common, moviegoer excitement to come return,” said Buyens. “Our dedicated cinema team shares the anticipation to sit back, relax and enjoy a movie in theaters. We are proud to work with like-minded partners to empower moviegoing as cinemas reopen in Belgium.”
The charitable donation, made with long-standing partner Film Fest Gent, will be distributed by Enchanté. The Flemish Government recently recognized Enchanté, a citizens’ initiative, with an Ultima Award for its community work and its network of social partners to promote cultural participation among the underprivileged.
Today’s announcement complements a series of reopenings and industry initiatives worldwide. In North America, more than 28,000 screens are set to celebrate Cinema Week June 22-27, as audiences show their excitement for the big screen at the box office. Cinionic and Barco are proud to illuminate more than 95,000 screens with their leading cinema solutions.