AMC Theatres is launching the AMC Entertainment Visa Card – the only co-branded movie theatre credit card in the United States. In partnership with Visa and Deserve, the AMC Entertainment Visa Card is expected to be available in early 2023. The card will initially be available only to AMC Stubs members.
To celebrate the launch of the AMC Entertainment Visa Card, new cardholders who spend at least $50 during the first three months will enjoy an extra $50 in AMC Stubs Bonus Bucks to spend on their next trip to the movies, within 90 days of receiving the reward.
To accommodate the anticipated consumer demand for the card during the high-traffic holiday movie-going season at AMC locations, the company is introducing a waitlist. Those who sign up on the waitlist are guaranteed to be among the first who can apply for the AMC Entertainment Visa Card when it launches in early 2023. Moreover, waitlist participants who then apply for an AMC Entertainment Visa Card will be entered into a sweepstakes to win a trip to attend a red-carpet movie premiere with AMC chairman and CEO Adam Aron.
“The AMC Entertainment Visa Card is another example of AMC’s continued dedication to providing real value to moviegoers and strengthening the relationship we have with our loyal moviegoing guests,” said Aron. “Until now, the theatrical exhibition industry is one of the few untapped major retail sectors that hasn’t offered consumers the opportunity to amplify their purchase power, accelerate their rewards, and demonstrate their loyalty through the use of a co-branded credit card. With a built-in customer base of tens of millions of existing AMC Stubs members, we know there are avid moviegoers who will benefit greatly from using their AMC Entertainment Visa Card at the movies and for their everyday purchases.”
The waitlist, as well as terms & conditions, can be found on AMC’s website at AMCTheatres.com/Visa.