Spotlight Cinema Advertising Changing Hands
Jeanette and Tony Levine, the founders of Spotlight Cinema Advertising in Perth, Australia, are retiring and turning over the business to media professional Erin Pitchers.
Distribution & Exhibition
Motion Picture Academy to Honor Laser Projection
Ten years after the initial rollout of laser cinema projectors, the technology and the people who developed it are being honored with the Academy of Motion Picture Arts and Sciences Scientific and Technical Awards. Sixteen people from seven companies will be recognized on February 23. I am humbled to be recognized for my pioneering utilization of semiconductor lasers for theatrical laser projection systems. My advocacy and education to the cinema industry while at Laser Light Engines contributed to the transition to laser projection in theatrical exhibition. The other honorees are:
Nigerian Cinema Experiencing Steady Growth
The National President of the Cinema Exhibitors Association of Nigeria, Opeyemi Ajayi, said that last month Nigerian cinemas generated N1.2 billion at the box office across the country. On a year-on-year basis this is a 46.5 percent increase when compared to N819 million recorded last January. He added that 322,833 tickets were sold in the same period.
MetaMedia Network Reaches 5,000 Cinema Screens
MetaMedia, the cloud-based platform for delivering movies, live events, targeted advertising, and other premium content to cinemas, today announced that its network now includes 500 cinemas and 5,000 screens across major cities in the U.S. and Canada. MetaMedia’s cinema customers also represent four out of the top five largest North American cinema chains.
Severston to Feature SAT-4K Cinema Screen Line at CinemaCon 2024
Severtson Screens will feature its SAT-4K acoustically transparent cinema projection screen line during CinemaCon 2024, which is being held April 8-11 at Caesars Palace in Las Vegas.
Megaplex to Open Cinema in St. George’s Desert Color
Larry H. Miller Sports + Entertainment has announced further expansion of Megaplex Entertainment to St George’s Desert Color in Utah. The newest Larry H. Miller Megaplex Entertainment at Desert Color is being developed in partnership with Woodbury Corporation as part of the master-planned community and regional shopping center. Project development of Megaplex Entertainment at Desert Color is already underway with specific construction details coming soon.
Cinema Advertising Growing in India
Cinema advertising will have 0.9 percent share in total traditional advertising, amounting to Rs 1,047 crore, in 2024, according to the Pitch Madison Advertising Report 2024. This would mark a 35 percent annual growth for the domain. However, cinema’s global share of advertising is expected to be only 0.3 percent.
Shawn Levy to Receive CinemaCon Director of the Year Award
Filmmaker Shawn Levy will receive this year’s CinemaCon Director of the Year Award, Mitch Neuhauser, managing director of CinemaCon, has announced. CinemaCon, the official convention of the National Association of Theatre Owners, will be held April 8-11 at Caesars Palace in Las Vegas. Levy will be presented with this special honor at the Big Screen Achievement Awards ceremony taking place on the evening of April 11 at The Colosseum at Caesars Palace and hosted by official presenting sponsor The Coca-Cola Company.
DCM Releases Cinema Effectiveness Roadmap
The British cinema advertising company Digital Cinema Media has partnered with insight consultant Anna Sampson to publish a Cinema Effectiveness Roadmap paper designed to emphasize to advertisers how they can measure the high-impact channel and better understand the value it delivers within the media mix.
Trafalgar Bringing Nickelback Documentary to Big Screens Worldwide
Trafalgar Releasing, Gimme Sugar Productions, and Submarine Entertainment announced plans today to bring Hate to Love: Nickelback, a feature-length documentary film about one of Canada’s most iconic and globally celebrated rock bands, to cinemas worldwide for two nights only on March 27 and March 30. The feature-length documentary will be distributed to more than 1350 locations across 30 countries.
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