Commercials

The Colonie Adds Zach Day to its Staff

Wed, 06/08/2022 - 10:05 -- Nick Dager

Award-winning post-production studio The Colonie has hired Zach Day as producer/new business development. Day brings more than fifteen years of ad agency experience, most recently as a senior producer at Leo Burnett. In his new role, he will focus on developing business and forging agency alliances beyond the studio’s base in Chicago.

Love Conquers All, Even Tubas

Mon, 03/07/2022 - 10:09 -- Nick Dager

A boy enlists a tuba in a quixotic quest to woo the girl of his dreams in the heartwarming short film Mariachi Boy, directed by Michael Gabriele and produced by Daily Planet. Proving the timeless maxim that love conquers all, the film follows the boy as he repeatedly shows up in the front yard of a cute Hispanic girl and tries to serenade her. His mangled attempt to perform a mariachi tune on his bulky instrument perplexes the girl and annoys her father. Ultimately, the boy’s dad comes to his rescue by rounding up a troop of professional mariachi musicians to provide backup.

Traveling Light

Mon, 10/18/2021 - 10:58 -- Nick Dager

A cinematographer, executive producer, and whiskey aficionado, Johnny Derango was corresponding with the owner of The Bottle Haus, an online liquor retailer, who it turned out was looking for someone to create a series of commercials to promote their business on social media. “The directive given to me was to do a commercial that gives the bottles personality, as well as be funny,” said Derango. “It was very open ended, so I had to conceptualize that.”

Banh Ultimatum Vying for AICP Award

Wed, 06/30/2021 - 12:01 -- Nick Dager

Currently short-listed for an Association of Independent Commercial Producers Post Award, Banh Ultimatum is a campy, two-minute spot disguised as a trailer for a 1980s vintage, action movie. The film was conceived and directed by freelance creative Jim Heekin and promotes Boulder, Colorado restaurant Daikon, which specializes in Vietnamese-style sandwiches. The editorial, visual effects, sound design and post-production services were completed at the post house 11 Dollar Bill.

Filmmaker Fights Racism Against Asians with PSA Campaign

Wed, 04/21/2021 - 10:49 -- Nick Dager

Director, writer, producer James Hu has created the Silent No More Project to bring attention to the ever-increasing hate crimes on Asians since the previous administration’s leaders used racists words to describe the COVID pandemic. The reckless and casual use of these dangerous words in their rhetoric has garnered a direct correlation to incite people to blame Asians and take verbal and physical attacks on Asians.

Award-Winning Filmmaker Ky Dickens Joins Yard Dog

Tue, 01/12/2021 - 11:08 -- Nick Dager

Award-winning filmmaker Ky Dickens is joining Yard Dog for advertising projects originating on the West and East coasts. Based in Los Angeles, Dickens has earned wide acclaim for her documentaries and for work for agencies and brands, which often involves real people and heartfelt subject matter. Her clients include Tylenol, Hershey’s, McDonald’s, Koehler, Purina, Huggies, Hallmark and Kellogg’s.

The Colonie Creates a New State Farm Commercial from Home

Tue, 07/21/2020 - 11:58 -- Nick Dager

With normal production not an option during the pandemic, at the request of advertising agency The Marketing Arm, the Chicago creative company The Colonie remotely edited, color graded and finished a live-action commercial for State Farm insurance. Its team rallied, pulling volumes of stock shots, user generated content in conjunction with Catch & Release and even augmented footage by filming their own families at home in scenarios that have become the new norm.

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