Commercials

Award-Winning Filmmaker Ky Dickens Joins Yard Dog

Tue, 01/12/2021 - 11:08 -- Nick Dager

Award-winning filmmaker Ky Dickens is joining Yard Dog for advertising projects originating on the West and East coasts. Based in Los Angeles, Dickens has earned wide acclaim for her documentaries and for work for agencies and brands, which often involves real people and heartfelt subject matter. Her clients include Tylenol, Hershey’s, McDonald’s, Koehler, Purina, Huggies, Hallmark and Kellogg’s.

The Colonie Creates a New State Farm Commercial from Home

Tue, 07/21/2020 - 11:58 -- Nick Dager

With normal production not an option during the pandemic, at the request of advertising agency The Marketing Arm, the Chicago creative company The Colonie remotely edited, color graded and finished a live-action commercial for State Farm insurance. Its team rallied, pulling volumes of stock shots, user generated content in conjunction with Catch & Release and even augmented footage by filming their own families at home in scenarios that have become the new norm.

Recreating the Original Star Wars Look

Tue, 03/26/2019 - 13:07 -- Nick Dager

Two visual effects-heavy commercial spots for Disney highlighting the latest Star Wars toys and merchandise benefited from play to the firing of children’s imagination: Choose Your Path focuses on The Last Jedi merchandise, featuring three children playing in an attic bedroom; a boy puts down a Kylo Ren toy, which then comes to life to fight Lego starships, while two of the children duck as a ship speeds past them on the red salt flats of Crait – which then seamlessly turn back into the bedroom with a classic Star Wars wipe. Galaxy Of Adventures features the original Star Wars trilogy and Solo: A Star Wars Story, with more children playing in an attic room, interacting with the toys and merchandise in a series of tableaux reminiscent of scenes from the films.

Something Different’s Monster Debut

Fri, 04/14/2017 - 11:16 -- Nick Dager

Death is not a good guy, he’ll take your soul for all eternity, but even he’s shocked by the kind of stuff that some satellite and phone companies pull on their customers. A new campaign conceived by independent creative marketing agency Something Different for Charter Communications to promote their Spectrum brand casts the black-cloaked merchant of death and other familiar demons, monsters and villains as regular Joes fed up with the really nasty evil practices at their telecommunications providers.

Colonie Says I Do to 2017 Corolla

Fri, 10/14/2016 - 11:03 -- Nick Dager

The Colonie recently teamed with Burrell Communications to provide editorial, VFX and design services for I Do, a commercial introducing the 2017 Toyota Corolla. The commercial opens with a young woman behind the wheel of her Toyota. She arrives at a city park and her friends help her yarn bomb the surroundings – from hand-knitted tree trunk covers to a slipcover for a loveseat and a garbage pail cozy in the likeness of whimsical character.

Piccirillo and Pearson Launch Yard Dog

Tue, 09/13/2016 - 11:15 -- Nick Dager

Executive producers Joe Piccirillo and Beth Pearson have launched Yard Dog TV, a production company and creative incubator focused on producing impactful, innovative advertising content. Based in Los Angeles, the company debuts with a roster of six directors, Tom De Cerchio, Mark Dektor, Ron Hamad, Vic Huber, Alexander Paul and Joe Windsor-Williams, and plans to pursue creative opportunities across the United States and internationally.

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