A new trailer for the Activision record-setting game Call of Duty: Modern Warfare 3 has the look and feel of a blockbuster movie with spectacular action an all-star cast and a big screen soundtrack created by two-time Academy Award-winner and Soundelux Supervising Sound Editor Per Hallberg. Conceived by Los Angeles advertising agency 72andSunny and directed by Peter Berg the live action trailer (whose web version runs 90 seconds) casts Sam Worthington as The Vet and Jonah Hill as The N00b in an urban combat scenario. As they fight their way through burned out versions of New York Berlin and Paris Worthington schools Hill in battlefield technique—and the latter responds with gusto. The trailer has caused a sensation among gamers attracting nearly 21 million hits on YouTube. Hallberg was brought into the project to do what he has done for films such as Bourne Ultimatum Green Lantern G.I. Joe and Hansel and Gretel: Witch Hunters. “It looks like a movie and it needed to sound like a movie ” Hallberg recalls. “It has an intensity and sense of reality that goes far beyond other trailers of its kind.” Hallberg assembled a team of editors sound designers and Foley artists who helped him in building a bed of sound elements that is richly detailed and authentic. All of the weapon sounds for example are accurate for the guns and artillery pieces seen in the trailer. “We approached it just like a feature film ” Hallberg says. “We cleaned up the production dialogue we shot Foley with cut backgrounds and we cut sound effects and sound design.” Foley elements were created by Todd-AO’s Gary Hecker whose credits include Unstoppable Spider-Man 3 and The Hunger Games. Getting all of the hyper-kinetic sound elements to work within the trailer’s relatively short time-span was a challenge for Hallberg. “A lot happens in a short time ” he says. “You have to tell the story create a high level of intensity and make it work with the dialogue and music—but that’s one reason we were attracted to the project. It was fun and invigorating.” Hallberg says that he enjoyed the opportunity to work in a new medium with a different aesthetic and a different creative process. “It was a big plus to work with a group of people with whom we normally don’t work ” he says. “That made it a very satisfying experience.” Credits Title: The Vet and the N00b Client: Activision (Call of Duty: Modern Warfare 3) Agency: 72andSunny Los Angeles. Glenn Cole chief executive officer; Jason Norcross creative director/copywriter; Bryan Rowles creative director/designer; Walter May copywriter; Sam Baerwald director of film production; Angelo Ferrugia and Dan Ruth producers Production: Pony Show Entertainment; Peter Berg director; Tobias Schliessler director of photography; Jonathan Gribetz producer; Susan Kirson executive producer Edit: Spotwelders; Rich Orrick and Walter May (72andSunny); Carolina Wallace producer; Healy Snow assistant editor; David Glean; executive producer Audio: Lime Studios. Loren Silber mixer; Lindsay Alvarez assistant mixer Sound design: Soundelux Hollywood. Per Hallberg supervising sound editor; Dino Dimuro Peter Staubli and Karen Vasser sound editors; Todd-AO Hollywood; Gary Hecker Foley artist CSS Studios www.css-studios.com
