Cinionic has installed Laser Light Upgrades in Brazil at Cinematográfica Araújo’s Cine Araújo and AFA Cinemas theatres. Together, the projects bring laser-powered presentation to fourteen screens, including 13 at Cinematográfica Araújo’s Cine Araújo theater and one at AFA Cinemas Cine Ritz Pará de Minas.
The announcement comes as the industry faces a surge in global energy prices at a time when theatres’ legacy technology is nearing the end of its original lifetime. The expansion o
Cinionic’s Laser Light Upgrades program to Brazil provides exhibitors with a critical alternative to purchasing new projectors while also elevating the cinema experience for moviegoers. Crucially, the upgraded unit is more efficient, requiring less maintenance and consuming less energy, resulting in an overall reduction in operational costs.
One of the early adopters of Cinionic’s Laser Light Upgrades in Brazil is AFA Cinemas Cine Ritz Pará de Minas. AFA Cinemas operates 34 screens in fourteen cities across the southern region of the country.
Says Flavio Canteruccio, director of AFA Cinemas, “The retrofit light is very easy to install, and the results were better than we expected. The difference between before and after the upgrade was noticed by moviegoers that prefer to watch movies on the new screen with laser.”\
Brazilian exhibitor Cine Araújo is another pioneer of Laser Light Upgrades for the market. The Araújo family-owned circuit based out of Botucatu, São Paulo has 153 screens across 26 cities.
“Cinionic has a proud heritage in South America,” says Wim Buyens, CEO Cinionic. “With our dedicated cinema team in Brazil, we are committed to empowering elevated moviegoing experiences for the region. Today, the industry faces evolving audience expectations. Solutions like Cinionic’s Laser Light Upgrades and all-laser portfolio offer exhibitors a range of options to meet the needs of their business today, so they can wow the audiences of tomorrow.”