Arena Cinemas Embraces Barco Auro 11.1 Sound

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Wed, 07/16/2014 - 13:03 -- Nick Dager

Lucy is among the first films to be shown at Arena Cinemas in Barco Auro 11.1 sound.With the help of system integrator Protronic, Arena Cinemas, Geneva, Switzerland, has equipped each of its nine theaters with Auro 11.1 immersive sound by Barco. The upcoming films Teenage Mutant Ninja Turtles, Lucy and Into the Storm have all been mixed in Auro 11.1.

Barco says that Arena Cinemas is now the first 100 percent immersive sound capable multiplex in the world.

“Luxury, wide padded seats with large armrests, great leg room, big screens, a stylish lounge and bar: we’ve really raised the bar to make sure our audience truly enjoys their time at the movies,” says Patrick Tavoli, CEO of Arena Cinemas. “In addition, we wanted to fit out the theaters in Geneva with the best technology, too. Barco’s Auro 11.1 immersive sound fits the bill perfectly.”

Supported by Datasat Digital Entertainment, cinema system integrator Protronic advised Arena Cinemas to install the Auro 11.1 immersive sound by Barco.

“We were impressed right away when we experienced Auro 11.1 immersive sound at CineEurope 2012,” says Patrik Engler, CEO at Protronic. “It did not compare to anything we’d heard before. By incorporating the height and overhead channels to the existing surround sound, Auro 11.1 allows a more natural and immersive experience, enveloping the audience without being distracting.”

“It really feels like you are right in the middle of the movies,” Tavoli says. “We are delighted to be the first theater in Switzerland to offer this premium sound experience.”

“Barco is delighted to see the adoption of Auro spread around the world,” says Brian Claypool, senior director strategic business development at Barco. “The number of confirmed movies mixed in Auro 11.1 is, by the way, growing impressively. Later this summer, cinemas will show the long-awaited new Ninja Turtles movie, the disaster film Into the Storm and Lucy, featuring Scarlett Johansson and Morgan Freeman, all mixed in Auro 11.1 by Barco.”