National CineMedia has partnered with Mediaocean, the leading software provider for the advertising world, to enable agencies to execute convergence buys with NCM’s premium video cinema advertising inventory and Spot TV.
National CineMedia has named Lawrence Snapp to the new role of senior vice president of corporate development and chief digital officer. A Microsoft and digital transformation veteran, Snapp joined NCM in September as senior vice president of corporate development and will lead NCM’s newly formed digital products team focused on delivering innovative consumer experiences and new ways for brands to connect with movie audiences as chief digital officer.
Coming off of a record year for the movies, the U.S. cinema advertising industry continues to thrive and reinforce its position as the ultimate premium video offering, with revenue topping $750 million for the first time. The Cinema Advertising Council said 2016 revenue increased 5.8 percent year-over-year, with revenue among CAC members climbing to $758,320,000, up from $716,436,000 in 2015.
National CineMedia has strengthened its network with the addition of five new affiliate partners, adding 71 new theaters, 533 screens and approximately 20 million attendees to its national theater network, enabling it to better compete in the broader premium video marketplace. The newest theatres in the NCM network include: Bow Tie Cinemas, Cinergy Entertainment Group, Main Street Theatres, Megaplex Theatres, and MJR Digital Cinemas.
Screenvision Media will be the first customer for Sito LABS (Location Audience Behavioral Sciences), a data as a service mobile marketing platform to help marketers analyze and target consumers. Through Sito LABS, marketers can use Sito Mobile’s location-based data to access enhanced behavioral data and analytics about custom audiences and locations.
Movio has signed a data licensing agreement with Screenvision Media for access to the Movio Media platform, which aggregates moviegoer data to provide film distributors, studios and screen advertisers with audience insights as well as targeted, cost-effective campaign solutions. More than 14 million active U.S. moviegoers are profiled within Movio Media, from 33 percent of North American screens of the large cinema circuits or cinemas with more than 20 screens.
Targeted at premium art house theatres, Screenvision Media’s new network Screenvision Select launched in theaters this past fall within the top domestic markets across the country.
Webedia has acquired a majority stake in UK-based cinema web development and digital marketing specialists Peach Digital Limited.
The company believes the acquisition of Peach will reinforce Webedia’s existing assets in Europe and the US. It will add the Peach Cinema Web Platform, featuring the middleware application that is central to Peach’s online cinema offering.
Screenvision Media today announced the signing of two new long-term agreements totaling 177 screens across 17 theatres with CMX and Pacific Theatres. These agreements increase Screenvision Media’s inventory in the nation’s top three markets: New York City, Los Angeles and Chicago
Screenvision Media has signed long-term agreements totaling 1,790 screens across 170 theatres with eleven key exhibitors: National Amusements, Premiere Cinemas, Studio Movie Grill, Frank Theatres, Cinépolis, Classic Cinemas, Emagine Entertainment, Zyacorp Entertainment’s Cinemagic Stadium Theatres, Zurich Cinemas, CineLux Theatres and Cinema Café.
