National CineMedia has signed multiple extended cinema advertising affiliate agreements with nine exhibitors. These long-term agreements will bring NCM’s Noovie pre-show entertainment program to more than 315 screens across 39 theaters. Movie-goers will continue to be able to experience the Noovie pre-show at these exhibitors including LA Live, Metropolitan Theatres, Golden Star, Movie Scoop and others.
The winners of the 21st annual Golden Trailer Awards were announced at a ceremony held last week at the Niswonger Performing Arts Center in Greenville, Tennessee. The top prize went to A Quiet Place: Part II for the trailer Keep Listening, which was produced by Paramount Pictures and Create.
Flix Media, the largest cinema advertising sales company across Latin America, has just signed a long-term deal with cinema software company, Unique X, to supply Advertising Accord to 14 territories Flix operates in: Colombia, Argentina, Chile, Ecuador, Paraguay, Peru, Bolivia, El Salvador, Costa Rica,Curazao, Guatemala, Honduras, Nicaragua and Panama.
Upon surpassing a key milestone of 1,000 installed screens, MetaMedia, the, cloud-based entertainment technology company for cinemas, drive-ins, and other out-of-home venues, announced today that Pixelogic, a global provider of content localization and distribution services for the media and entertainment industry, has made a major investment in MetaMedia to accelerate its global expansion.
National CineMedia and Harena Data have entered in to an exclusive esports advertising and content monetization agreement to capitalize on the esports industry and cultural phenomenon.
Velocity has purchased the digital media and signage assets of Cinema Scene from Vision Media. The purchase includes a digital signage ad network within the lobbies of 227 theaters with 376 screens, digital menu boards in 142 theaters, and 10 story walls in 10 theaters.
National CineMedia today announced that Manu Singh has joined the company as senior vice president of strategic insight & analytics. She will lead the company’s marketing, sales, and advertising research team, including NCM’s proprietary Behind the Screens community of more than 5,000 movie fans, and will be based in New York.
National CineMedia and Trooh (formerly Rouge Media), a leading U.S. media company connecting brands with millions of consumers on their daily journey out-of-home, are going back to school with a new advertising sales relationship for local and regional advertisers that will allow brands to reach the core Gen Z moviegoing audience demographic beyond the big screen on college and university campuses nationwide.
National CineMedia announced today that president Clifford E. Marks is retiring as of July 1. He will continue working with NCM on major new initiatives, corporate development, and affiliate partnerships as a consultant in a multi-year agreement through his new strategic media and marketing company, CMarksCo, LLC.
National CineMedia today announced consolidated results for the fiscal first quarter ended April 1. During the first quarter the company continued to manage its liquidity position through various cost-control measures and the issuance of a new $50 million term loan in March. With the funding of this additional debt, NCM’s cash balance as of April 1 was $139.4 million, an increase of $15.5 million as compared to the balance as of December 31. Including the $52.8 million, the company had $192.2 million of cash, cash equivalents and investments as of April 1.
