Motivate Val Morgan, which says it is the Middle East’s leading cinema advertising company, has launched a dedicated platform – featuring CinePlan and CineMeasure – through which advertisers can plan and measure their cinema campaigns with ease. CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements.
Screenvision Media today announced that Indeed will take over the entire Screenvision Front + Center pre-show to debut the company's Rising Voices films during the weekend of July 22-24. Indeed's Rising Voices, which aims to discover, invest in and amplify stories created by Black, Indigenous, and People of Color filmmakers and storytellers, will rotate the 10 films, with audiences seeing one film and exclusive behind-the-scenes content during Screenvision's pre-show.
Cinema advertising company Spotlight Cinema Network has formed a partnership with Epicenter Experience to bolster consumer understanding of the desirable, educated, professional adult demographic with disposable income.
In partnership with Event Cinemas, Val Morgan is gearing up for another season of Moonlight Cinema, which calls itself Australia’s biggest and best outdoor cinema experience, with a suite of new partnership opportunities now available for this summer.
National CineMedia has expanded its NCMx data intelligence platform capabilities with Neustar, an end-to-end identity resolution and marketing analytics provider, and ElementalTV, a technology company that offers CTV ad innovation.
Screenvision Media has partnered with DBase4Media, an India-based media and marketing agency, which will connect brands worldwide to Screenvision's recently launched audience network.
Screenvision Media has added a suite of new digital products that will allow for smarter media plans to deliver on the bottom line for the company's advertising partners. The new products were announced during the company’s recent 2022 Upfront presentation. The offerings include Trailer Pack and Cinelytics.
The United Nations Development Programme and SAWA Global Cinema Advertising Association today launched an eight-week international cinema advertising aimed at raising awareness of the climate emergency and spurring broader, urgent action to address it. In the 60-second cinema ad, Frankie, a computer-generated dinosaur is seen storming into the UN General Assembly, seizing its iconic podium, and urging stunned-looking dignitaries to avoid the dinosaurs’ fate—extinction—by making changes to tackle the climate crisis.
SAWA Global Cinema Advertising Association has announced that Kathryn Jacob OBE has been named president-elect of the global trade body. Jacob will assume the role when Florian Weischer, CEO Weischer.Cinema, steps down after an eight-year term on August 1. She will be the first female president in SAWA’s 68-year history.
PVR Cinemas, India’s largest film exhibitor, has introduced experiential in-cinema advertising for what it says is the first time in the cinema advertising domain. The innovation in collaboration with Xperia Group, an out-of-home media company hopes to create immersive experiences for the consumer for advertising content across different touch points in the cinema.
