AMC Releases Three New Nicole Kidman Commercials
AMC Theatres is embarking on the next phase of its advertising saga, rolling out three new commercials featuring Nicole Kidman set to debut across its U.S. locations.
AMC Theatres is embarking on the next phase of its advertising saga, rolling out three new commercials featuring Nicole Kidman set to debut across its U.S. locations.
Well known cinema advertising company Pearl & Dean has announced the appointment of Clare Turner to the newly created position of UK chief commercial officer. She will be responsible for spearheading commercial growth while maintaining Pearl & Dean’s position as a leading film and cinema media owner.
Jeanette and Tony Levine, the founders of Spotlight Cinema Advertising in Perth, Australia, are retiring and turning over the business to media professional Erin Pitchers.
Cinema advertising will have 0.9 percent share in total traditional advertising, amounting to Rs 1,047 crore, in 2024, according to the Pitch Madison Advertising Report 2024. This would mark a 35 percent annual growth for the domain. However, cinema’s global share of advertising is expected to be only 0.3 percent.
The British cinema advertising company Digital Cinema Media has partnered with insight consultant Anna Sampson to publish a Cinema Effectiveness Roadmap paper designed to emphasize to advertisers how they can measure the high-impact channel and better understand the value it delivers within the media mix.
National CineMedia, the US Representative for the Cannes Lions International Festival of Creativity and the largest cinema advertising network in the country, has announced that Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, as the official non-profit partner for the 2024 US Young Lions competition.
National CineMedia today announced a new five-year exclusive agreement with Santikos Theatres. Santikos operates 27 theater locations, and 379 screens across eight states. They are the seventh largest cinema operator in the U.S. and one of the largest affiliates on the NCM platform.
The in-cinema advertising network UFO Moviez has signed a strategic partnership with Chennai based digital cinema integrator TSR Films. The collaboration grants UFO Moviez exclusive in-cinema advertising rights across TSR’s extensive network of more than 403 screens.
In the UK, a media first, the Royal Air Force has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. The spot has been specially adapted into CJ 4DPlex’s 4DX format, which is available across 34 Cineworld cinema sites. The enhanced version of the ad will run in the Gold Spot premium position across all 4DX enabled screens. The non-4DX ad will run simultaneously across the rest of Digital Cinema Media’s estate.
CEN Media, a digital out-of-home media network specializing in movie theatre venues, has integrated with Place Exchange, a DOOH platform, with an aim to allowing advertisers access to cinema lobby ad space inventory.