In the wake of one of the movie industry’s most successful years, executives from Screenvision Media took the stage at New York’s historic Ziegfeld Theatre to extol the many virtues of cinema advertising to a roomful of ad professionals. The theme of this year’s Upfront event was Big Screens – Big Impact. During the event, Screenvision renewed its 10 Pack option for another year, unveiled a Smart Network that enables advertisers to better track the effectiveness of their campaigns, and announced programs advocating for more inclusion of women in the motion picture industry.
In honor of Small Business Week, Screenvision Media has announced today that it will host its nationwide Corner Stories promotion for the second year in a row. Corner Stories, a feature in Screenvision’s Front + Center cinema preshow, was created by the company’s in-house creative team, and is part of Screenvision Media’s ongoing efforts to champion small businesses and highlight their compelling stories on the big screen.
The Cinema Advertising Council today announced that 2018 revenue among CAC members reached $781,190,000, surpassing $750 million for the third year in a row. This marks the fourth year in a row of national and regional revenue growth.
Broadsign today announced that its technology will power dynamic pre-show experiences across Landmark Cinemas, Canada’s second largest motion picture theatre exhibition company with 319 screens spanning 45 cinemas. Landmark will also utilize Broadsign in its two new theatres opening in 2019, Market Mall in Calgary and Aurora in Regina.
National CineMedia and Marcus Theatres have entered into a long-term cinema advertising affiliate partnership agreement for Movie Tavern by Marcus Theatres, with 22 dine-in theatre locations and 208 screens in the nine states of Arkansas, Colorado, Georgia, Kentucky, Louisiana, New York, Pennsylvania, Texas, and Virginia.
Spotlight Cinema Networks has signed a new long-term cinema advertising agreement with Landmark Theatres. Under the terms of the new agreement, Spotlight Cinema Networks will continue to have the exclusive right to market and exhibit advertising at Landmark Theatres, including their flagship location, The Landmark in Los Angeles, and new luxury venues, such as The Landmark at 57 West in New York City, Atlantic Plumbing Cinema in Washington DC, and The Landmark at Merrick Park in Miami. Landmark Theatres is the nation’s largest art house exhibitor with 52 theatres and 252 screens.
National CineMedia announced today that Andrew J. England has stepped down as chief executive officer and a member of the company’s board of directors and that the company’s president, Clifford E. Marks, has been appointed to the additional role of Interim chief executive officer.
National CineMedia has named Rick Butler chief digital officer. In his new role, Butler will lead the company’s digital products and data initiatives to deliver both innovative consumer experiences and new ways for brands to connect with movie audiences.
Screenvision Media today announced that to date it has signed 28 exhibitor partnership contracts, representing 1,715 total screens across the nation. “At Screenvision Media, we take great pride in the strength of our relationships with our exhibitor partners,” said Darryl Schaffer, executive vice president of operations and exhibitor relations, Screenvision Media. “The renewal of existing partnerships and the addition of exciting new exhibitors to our roster both speak to the strength and stability of our core network and our ability to deliver real value to exhibitors nationwide.”
Screenvision Media has appointed broadcast and placed-based media veteran Gerald Griffin to the position of executive vice president of local and regional sales. With more than 30 years of experience in local sales and marketing, Griffin brings a comprehensive understanding of how to amplify traditional, digital and out of home platforms to support Screenvision Media’s advertising partners. This strategic appointment further underscores Screenvision Media’s ongoing commitment to small business owners and the crucial role they play in strengthening our communities.