Exhibition

Cinema’s Second Wave

Mon, 07/23/2018 - 12:24 -- Tom Bert

Cinemas worldwide are preparing for what is now commonly called the second wave: a technology renewal where they will install next-generation digital projection equipment. However, the journey ahead poses different considerations and challenges compared to the film-to-digital conversion of the first wave. Before we forge ahead, it’s important that we consider the old adage: To know where we’re going, we need first to know where we’ve been. So let’s take a look.

July 27 Means Mission and Moviebill

Wed, 07/18/2018 - 16:18 -- Nick Dager

On July 27 Tom Cruise returns for the sixth time as agent Ethan Hunt when Mission Impossible: Fallout opens in theatres around the country. And on that same opening weekend, patrons of Regal Cinemas will receive their free copies of the third installment of Moviebill, the marketing brainchild of Concourse Media principals Andrew Felts and Matthew Shreder.

CinemaNext Opens New Facilitites

Thu, 07/12/2018 - 08:40 -- Nick Dager

CinemaNext has opened new facilities in Liège-Barchon, Paris-Asnières-sur-Seine and Düsseldorf. The result is an optimized, cost-effective and fully secured supply chain organization to support the sustainable organic growth of CinemaNext and its subsidiaries across Europe, North America, Africa, Middle East and Central Asia.

A Devotion to Showmanship

Tue, 07/10/2018 - 11:03 -- Nick Dager

With a passion for movies that he’s had for as long as he can remember Mark Louis, director of presentation for Alamo Drafthouse Cinemas, started working in the theatre industry almost 40 years ago. When watching movies, he realized early on that the slightest imperfection in the presentation was a distraction. Even unavoidable distractions like on-screen cue marks on 35mm film prints would grab his attention. He says he found himself wondering why imperfections like those marks were present and could they be avoided. That frustration with a less than perfect presentation and a fascination with how movie magic actually worked is what lured him to the technical side of the business where he remains to this day. I recently spoke with Louis about his career in exhibition and his role at Alamo Drafthouse Cinemas.

B&B Opens World’s Largest ScreenX Auditorium

Tue, 07/10/2018 - 10:41 -- Nick Dager

This Thursday, in conjunction with the official grand opening of B&B Theatres’ newly-built, state-of-the-art, flagship Liberty 12 location in Liberty, Missouri – the largest ScreenX auditorium in the world will open to the public. It will be located on a screen measuring more than four stories tall and seven stories wide, with the capacity to seat 244 attendees.

It’s Not Just Black and White

Mon, 07/09/2018 - 11:39 -- Nick Dager

[Editor’s Note: In a new white paper, Barco senior product manager Tom Bert makes a strong case for the importance of contrast ratio in cinema.] In any visualization system, the contrast ratio is one of the key parameters that define image quality. A metric for comparing the brightest whites to the darkest blacks in the image, you could say that a good contrast ratio truly adds depth to the image. A low contrast ratio makes an image look washed out. Details as well as the artistic intent get lost. This is true for direct view displays as well as for projectors.

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