Comscore today announced a multi-year, exclusive agreement with B&B Theatres to provide Comscore’s innovative theatre and circuit management solutions to increase productivity and manage content across B&B’s 57 locations in real-time.
As part of the agreement, B&B Theatres will leverage Comscore’s Hollywood Software Suite of Solutions, including theatres under construction, B&B Operates 550 screens at 57 locations in 15 states as well as 64 bowling lanes and 231 redemption arcade games. Cinema Ace will help theatre staff streamline operations and increase productivity by automating content ingestion, transfers and show scheduling.
Comscore’s Enterprise Web will allow the home office team to monitor theatre operations across the circuit, centrally schedule preshow content (including trailers, policies and local ads), and automate key delivery messages delivery, helping ensure that B&B’s shows play out as planned.
“We are thrilled to announce our exclusive partnership with B&B Theatres for theatre and circuit management software,” said David Sobottka, senior vice president, client insights and operations for Comscore Movies. “The Bills and Bagby families are leaders in our industry and have been great partners with Comscore over the years. We are proud to continue supporting B&B’s unwavering dedication to creating magical movie experiences. Our exclusive agreement underscores Comscore’s unparalleled ability to deliver real-time information across cinema operations. Together, B&B Theatres and Comscore are poised to elevate the cinematic experience to even greater heights.”
Family-owned and operated B&B Theatres is the fifth-largest theatre circuit in North America and is celebrating its 100th anniversary in 2024.
Brock Bagby, president and chief content, programming & development officer, B&B Theatres said, “We conducted a thorough evaluation of the marketplace and concluded that Comscore's products best met our goal of ensuring seamless operations and enhancing efficiencies throughout our theatres. This strategic decision reflects B&B Theatres' commitment to staying at the forefront of innovation and delivering unparalleled service to our valued guests.”