The message from Barco at CinemaCon 2017 is that the company is delivering the future of cinema today, powering immersive entertainment experiences from the lobby to the auditorium and beyond. Featuring the brightest RGB Flagship and smart laser projectors, immersive digital lobby experiences, a unique panoramic storytelling platform, and lifelike 3D sound, Barco raises the bar for memorable movie experiences.
Barco Laser Projection
Cinesystem Cinemas in Morumbi Town, Brazil, is upgrading its entire theatre to Barco laser projection. Cinesystem Cinemas is one of the largest movie theater companies in Brazil and has always aimed to bring innovative technology to the most diverse places in the country. Today with 142 movie theaters throughout the country, the company is preparing its biggest project: inaugurate the most modern movie theater in Latin America, in São Paulo.
Over the past decade digital cinema technology has spurred the transformation of movie theatres from the traditional assembly line model – buy your ticket, buy your popcorn and soda, take your seats, watch the movie, and exit – into entertainment centers where people are encouraged to linger and enjoy a variety of activities, enjoy a nice meal and, of course, see a movie. While Santikos Theatres has seen its share of industry firsts its newest venture, opening today, is more than simply a new first. Yes, the Casa Blanca in San Antonio, Texas, is the first all-laser projection movie theatre in the world. But, more than that, it sets a very high standard for what a movie theatre in the 21st century can be.