Leading Hindi films distributor Yash Raj Films has teamed with California based MediaMation to release the Indian feature War in MX4D. The film is one of the most anticipated features of all time for the Indian film industry.
Starring two of the greatest action heroes of the country, Hrithik Roshan and Tiger Shroff, War pits them against each other in a massive showdown, pushing their bodies to the limit in jaw-dropping, death-defying stunts. Produced by Yash Raj Films, the film also stars Vaani Kapoor and is set to release in Hindi, Tamil, and Telugu on the big National Holiday of Gandhi Jayanti, October 2.
"While planning for our film, War, we were determined that we would make an adrenaline-pumping, visually stunning action extravaganza that’s never been seen in an Indian film before,” said director Siddharth Anand. “We’ve got a huge car sequence that has been shot entirely on ice. We shot this in Finland, which is in the Arctic Circle. Our production team informed us that this is the first-ever film worldwide to attempt such a complex action sequence on this scale in the extreme climate of the Arctic. We look forward to showcasing these visually stunning moments in MX4D EFX and believe it will be the most enjoyable viewing.”
MX4D was introduced in India by the country’s fastest growing cinema chain, Inox, at its Inorbit Mall, Malad, Mumbai multiplex. The audience response to the technology has been incredibly positive, to India’s first MX4D auditorium.
Alok Tandon, chief executive officer Inox Leisure said, “Offering the best and the most unique cinema watching experience to our patrons has always been our endeavor. It is such a huge privilege to see the MX4D format making its Indian cinema debut in our premises with War. We are eagerly looking forward to this stunning combination to roll out. With its spectacular features, MX4D will depict the movie in the truest of elements and take the cinema viewing experience to unprecedented levels.”
MX4D immersive auditoriums feature luxurious state-of-the-art seats equipped with a full range of motion and effects including scent, neck and leg ticklers, vibration, and air/water blasts to offer a new form of entertainment not accessible in-home. Additional atmospheric effects include wind, fog, rain and strobe. Due to its patented armrest, MX4D is the only company to offer each and every viewer the same four-dimensional experience.
Inox Leisure Limited www.inoxmovies.com