SMPTE Hollywood and VES to Study AR

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Mon, 06/19/2017 - 12:36 -- Nick Dager

The Hollywood Section of SMPTE and the Visual Effects Society Los Angeles Section will conduct a joint meeting June 22 to examine the rapidly evolving field of augmented reality. AR is creating new ways for people to experience the world. At this joint meeting of the SMPTE Hollywood Section and VES Los Angeles, a panel of experts will provide an overview of the AR landscape and the technologies driving it. They will also share insights into emerging business opportunities and offer advice on what it takes to get involved in this exciting new field.

Left to right: Ed Lantz, Theo Skye, Eddie Offerman, Ralph Barbagallo, Greg Berkin“Possibilities abound for the application of augmented reality, from augmented commerce to new forms of augmented entertainment,” said Marty Meyer, chair of the SMPTE Hollywood Section. “We are excited to co-host a panel of leaders from companies that are among those at the forefront of our industry’s evolution. It promises to be a very timely and thought-provoking evening.”

This special event is produced by Ramón Bretón, chief technology officer at 3rd i QC, and Anthony Magliocco, vice president of business development and founder of Entertainment and Media Technology Marketing Inc.

The Visual Effects Society 

SMPTE Hollywood Section