Audio specialist Sennheiser has taken a majority shareholding in Dear Reality, a leader in spatial audio algorithms and VR/AR audio software. The company will continue to operate as a separate business based in Düsseldorf and customers will be able to rely on existing dearVR products. In addition, they can look forward to joint VR/AR workflows by Sennheiser and Dear Reality. Uwe Cremering, responsible for Ambeo Immersive Audio at Sennheiser, will support the company as a third CEO alongside founders Achim Fell and Christian Sander.
Imagination Park Technologies has acquired a patent portfolio from XMG Studio Inc., which was a pioneer in augmented reality gaming and location based games in 2009-2011 and was the developer of the successful Ghostbusters Paranormal Blast game in partnership with Sony.
The Open Geospatial Consortium and the Khronos Group are joining forces to advance open geospatial standards related to the fields of augmented and virtual reality, distributed simulation, and 3D content services. As part of the liaison, and through collaborative participation in OGC and Khronos initiatives, the two organizations will work jointly to develop use cases and requirements for open geospatial standards concerning 3D, virtual and augmented reality APIs, and related graphical representations.
Extending its engagement in virtual reality and augmented reality applications, Sennheiser has partnered with spatial computing leader Magic Leap and joined the Works with Magic Leap certification program. This partnership consolidates Sennheiser’s presence and thought leadership in spatial audio as it continues to develop innovative audio tools for spatial audio visionaries and content creators.
On July 27 Tom Cruise returns for the sixth time as agent Ethan Hunt when Mission Impossible: Fallout opens in theatres around the country. And on that same opening weekend, patrons of Regal Cinemas will receive their free copies of the third installment of Moviebill, the marketing brainchild of Concourse Media principals Andrew Felts and Matthew Shreder.
This weekend Regal moviegoers will be able to experience another Moviebill, this time tailor-made for Universal Pictures and Amblin Entertainment’s Jurassic World: Fallen Kingdom. This new edition is exclusive to Regal moviegoers who attend the opening weekend of Jurassic World: Fallen Kingdom, in theaters on June 22.
This week at CineEurope 2018, the Barco cinema joint venture Cinionic and chip designer AMD a are showcasing what the companies say are the world’s first multiplayer, augmented reality cinema lobby gaming applications aimed at creating a new social adventure in theatres and other location-based entertainment venues. The technology combines digital cinema lobby signage with multi-player augmented reality technology to create mini attractions that engage patrons in thrilling entertainment before and after the feature presentation.
Opening weekend audiences for Ready Player One at Regal Cinemas nationwide will be the first to preview a trailer for Moviebill, the augmented reality platform. Concourse Media's principals and Moviebill cofounders Matthew Shreder and James Andrew Felts made the announcement.
ARHT Media, developer of hologram content through its patented Augmented Reality Holographic Telepresence technology, today announced the first deployment of its technology in a cinema location at Cinema Sunshine Ikebukuro, in Tokyo, Japan.
National CineMedia is pioneering interactive augmented reality gaming in theaters this spring with the launch of Noovie ARcade, a companion app to NCM’s Noovie pre-show and Lobby Entertainment Network. Noovie ARcade is available in the iOS and Android app stores. NCM expects it to be rolled out nationwide this spring on over 20,600 screens in 1,700 theatres across the country including AMC, Cinemark, Regal Entertainment Group, and 49 other regional and local theater chains.