National CineMedia is pioneering interactive augmented reality gaming in theaters this spring with the launch of Noovie ARcade, a companion app to NCM’s Noovie pre-show and Lobby Entertainment Network. Noovie ARcade is available in the iOS and Android app stores. NCM expects it to be rolled out nationwide this spring on over 20,600 screens in 1,700 theatres across the country including AMC, Cinemark, Regal Entertainment Group, and 49 other regional and local theater chains.
CJ4DPlex unveiled its new 4DX VR Disk unit at the International Association of Amusement Parks and Attractions Expo, which is taking place now through Thursday in Orlando.
As the digital cinema era enters a new phase, exhibitors are increasingly looking at better ways to directly engage with their customers. Regal Cinema, long an industry leader, seems to have found a particularly interesting one. Concourse Media principals James Andrew Felts and Matthew Shreder announced today a deal with Regal Entertainment Group to distribute Moviebill, an interactive new product that has been crafted to enhance and extend the 21st century movie going experience. The inaugural edition will be announced later this year for a 2018 launch.
Augmented reality and mixed reality present many opportunities for application enhancement and new monetization opportunities, a new report shows, but the technologies are still a long-way from being an everyday feature of consumers' lives. The report, from industry analyst Futuresources, synthesizes fieldwork drawn from vendors, content creators and service providers, along with mobile device forecasts and existing research. It found that the race is on to develop the essential killer application and, ultimately, to establish the dominant platform for mobile AR/MR content.
The Hollywood Section of SMPTE and the Visual Effects Society Los Angeles Section will conduct a joint meeting June 22 to examine the rapidly evolving field of augmented reality. AR is creating new ways for people to experience the world. At this joint meeting of the SMPTE Hollywood Section and VES Los Angeles, a panel of experts will provide an overview of the AR landscape and the technologies driving it. They will also share insights into emerging business opportunities and offer advice on what it takes to get involved in this exciting new field.