Augmented Reality

Regal to Offer Moviebill in 2018

Mon, 10/23/2017 - 14:59 -- Nick Dager

As the digital cinema era enters a new phase, exhibitors are increasingly looking at better ways to directly engage with their customers. Regal Cinema, long an industry leader, seems to have found a particularly interesting one. Concourse Media principals James Andrew Felts and Matthew Shreder announced today a deal with Regal Entertainment Group to distribute Moviebill, an interactive new product that has been crafted to enhance and extend the 21st century movie going experience. The inaugural edition will be announced later this year for a 2018 launch.

Future Strong for AR and MR, New Report Says

Tue, 07/25/2017 - 13:02 -- Nick Dager

Augmented reality and mixed reality present many opportunities for application enhancement and new monetization opportunities, a new report shows, but the technologies are still a long-way from being an everyday feature of consumers' lives. The report, from industry analyst Futuresources, synthesizes fieldwork drawn from vendors, content creators and service providers, along with mobile device forecasts and existing research. It found that the race is on to develop the essential killer application and, ultimately, to establish the dominant platform for mobile AR/MR content.

SMPTE Hollywood and VES to Study AR

Mon, 06/19/2017 - 12:36 -- Nick Dager

The Hollywood Section of SMPTE and the Visual Effects Society Los Angeles Section will conduct a joint meeting June 22 to examine the rapidly evolving field of augmented reality. AR is creating new ways for people to experience the world. At this joint meeting of the SMPTE Hollywood Section and VES Los Angeles, a panel of experts will provide an overview of the AR landscape and the technologies driving it. They will also share insights into emerging business opportunities and offer advice on what it takes to get involved in this exciting new field.

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